Green Options

My editor asked me to post a few more ideas on what an Ecopreneurist or any business interested in giving green gifts this year, might give customers for the holidays.

I wanted to approach the idea from two points. First, I am in the promotional items business. For our industry the main purpose of gift giving is to say thank you to the clients you have done business with in the past year, and to keep your name in front of those clients so that they do business with you next year.

Second, as an Econpreneurist gift giving gives my business a chance to show off our green credentials but also - maybe - influence our clients, not all of whom are green, about becoming more green in their own businesses.

So I decided to start off with something very basic. Mugs.

A basic mug cost little and can normally be printed on both the front and back, so there is a lot of room for both your logo and a message.

Perhaps “Thank you for your business in 2008. Think of XYZ company in 2009 for all your ABC needs” on the front and maybe an eco message like “Americans throw away an estimated 25 billion Styrofoam cups every year. The same Styrofoam cups will be sitting in a landfill 500 years from now. Please re-use this mug each day to lessen your impact on the planet.”  Yes that will all fit on a mug.  And trust me a case of mugs showing up at your client’s office goes a lot farther than a fruit basket.

Ladies, we all know that a new, chic outfit is not complete without an accessory. It doesn’t matter if you are getting ready for a time out with friends or a day at the office; it’s a must-have! In this three-part series, we’ll focus on eco-friendly bracelets, necklaces and earrings which help to minimize any size carbon footprint as well as compliment your look.

Original Good, a new product line by World of Good, Inc, shows us a new way to appreciate the nature all around us with handcrafted jewelry made from shells, glass, wood and real bone beads. After looking at different sites about the art of jewelry making, I was happy to find out that animals are not being hunted for their bones but rather a by-product of the environment. Whew!

Lovely Lokta is naturally died paper made from the Daphne or Lokta bushes that grow in the Himalayan mountains. And it IS lovely . . . but it also is made quite sustainably - no trees were harmed in the production of this paper!

Here’s what makes it so groovy and green:

Lokta paper is handmade and sun dried, so there are no machines or chemicals involved;

The bush grows quickly and actually needs agressive pruning or it would die, but the bush also helps stabalize the soil and protect rural Nepalese villages from mudslides during the monsoon season;

As a former publisher of a regional sustainable living magazine and as a perennial editor, writer and content producer, I get a lot of products to review. This is definitely one of my favorite parts of what I do. Not that they are all winners, but honestly most of what I’ve gotten has been truly interesting and largely useful.One of the cleverest new products to hit my doorstep lately is a new concept called ReProduct from a company called C2C, a cradle-to-cradle design company.

Re-Usable greeting cards?

When I first heard about the idea, I mistakenly thought it involved erasable ink and a new envelope. Wrong. I’m not as stupid as I sound, but this was not an easy concept to grasp initially, but now that I’ve seen the cards and read a little more about the process (if you’re anything like me, reading directions isn’t always the first thing I do), I’m pretty excited about the whole thing.

The cards in the pic here were designed by singer/songwriter John Mayer for ReProduct! So, not only is he hot, he’s talented in more ways than just the tunes AND he clearly cares about creating a more sustainable way of being.

Back to the cards and how it works . . . it’s a little like Netflix, and if you love movies and haven’t tried it yet - DO IT!!! The idea of mailing movies back and forth seems cumbersome and awkward or something, but they make it so easy, that once you try it, you are sold.

ReProduct has taken the idea of making re-mailing very simple and easy and applied it to the all-American custom of sending greeting cards. By the way, the cards are beautiful. First of all, the cards are made from healthy, non-toxic materials that minimize chemical waste in the manufacturing process and if folks follow this new concept, they don’t end up in landfills - or at least not for a VERY long time.

Here’s how it works: