When I think about sustainability, I’ve come to the conclusion it needs to be something that’s holistic and inclusive of both my life AND my career, livelihood, or, if you must, “job.” It doesn’t make much sustainability sense to have an energy efficient home, drive a Prius and eat vegetarian when many of us — like I once did — trudge off to an office building powered by a coal-fired power plant, help a company sell products or services that were likely to destroy the planet or exploit people, and drink free coffee that was neither organic nor Fair Trade certified. All this to “pay the bills.”

The following chart from our book ECOpreneuring is my wife and my stab at contrasting the mainstream approach of being an employee in a typical company versus the owner of an ecopreneurial “green business”, ideally family scaled and locally-based. After more than a decade of interviews and meetings with ecopreneurs across the U.S., it became increasingly clear that truly sustainable enterprises provide far more than financial renumeration for its owners. These ecopreneurial businesses had owners who blended a sustainable lifestyle and workstyle, often enhancing the environment, their communities and their own quality of life by how they operated their green business.

What’s most striking from the above simplistic comparison is how the company approach seems rather disconnected from both the planet and the well-being of people as a whole. No wonder numerous studies keep finding that many employees are cynical, detached, unhappy, apathetic, and, some, downright angry.

What other aspects of an ecopreneurial life have you discovered that reveal the shortcomings of the highly touted company career in a global free market economy? In reality, there are far more ecopreneurs making the world a better place.

But I got thrown totally off track.  What I expected to be a calm, relaxing, reflective stroll beneath California oaks, turned into a passionate, ecstatic, breathless plunge into excesses the likes of which I hadn’t experienced in years.  It took my breath away, melted all self-control, and spun my world halfway round.

Oh, shame on you for thinking naughty thoughts.  It wasn’t the Adonis of the Litoral I encountered on the path (sorry gals… !)  It was an unassuming blackberry sprig.  Peeking out from the dried grasses along the edge of the path.  Winking at me in the sun.  I winked back, then looked around.  Is it legal to pick a blackberry here? I walked past it, choosing planetary well-being over my own base desires.  That’s probably the only blackberry sprig on this trail, and how awful would it be if I picked it rather than leave it for the birds or animals trying to earn an honest local living.

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The main realization I have come to is that Caroline and I seem to be focusing on different audiences in most of our posts. (Caroline, if you are reading this, please feel free to correct me if you disagree with what I say here!) That is, most of my posts feel more appropriate for and geared towards “beginners” in sustainable living…those folks who are taking their first steps on the path of Green. Having done a lot with various methods of sustainable living and environmentalism (as an “-ism”) so far, I have felt called to use my experiences along the path to help others with little or no experience.

At the same time, and by doing so, I have been most dedicated to celebrating all the things in nature that I believe are sacred…and that so often get overlooked, even by us environmentalists! It is easy to forget about the sacred things in nature that are all around us, wherever we happen to be, and it has been a joy for me to sing their praises with all my heart and voice.

Caroline seems to be focused a bit more on speaking directly to the more experienced members of the sustainability crowd. Her Sust Enable experience/experiment of living off the grid, in my mind at least, is largely something that people would look to in order to take the next step in adapting to a more completely sustainable lifestyle. These sorts of folks would be more acclimated to that lifestyle already and so ready to, and likely more successful with, inching closer to being 100% sustainable. (Of course, much of what Caroline shared is also relevant for beginners in green living, just as what I have written is useful for anyone at any stage. But her sort of life off the grid as a complete life experience seems to me more appropriate for the seasoned sustainabillies.)

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Special thanks to Jeff Strasburg for helping us indulge our imaginations in this series!  I’d also like to extend my gratitude to Justin for engaging me in this form.  It has been edifying to explore concepts about sustainability.  I hope that the readers of this “debate” have enjoyed the process as well, and I know I speak for Justin when I say: we welcome all comments!  This a dialog, a free exchange of ideas, so tell us yours and help to fuel the mutual inspiration.

(Author’s Note: I include the image above not only because, figuratively speaking, the “sun is setting” on our Sustainability dialog, but also because I will be travelling westward-ho! throughout the United States until the beginning of September.  My objective is to get some relief from my high-technology-based lifestyle right now, so the vacation will heavily consist of camping in national parks.  Therefore, I will blog if I am able to during this time, but if not… be prepared for both the Sust Enable episode debuts AND a bona fide blogging bonanza upon my return in early September.)

Without further ado,

Here are my final thoughts, in conclusion.

1) If you can learn to modify your life to be as close to environmental sustainability as possible, it is necessary that you proceed to do so. The human will is one of the most powerful–and dangerous–elements on the planet.  At first glance, it might feel like “too much” to give up using a flush toilet (just for an example).  But is it really?  Think about the idea.  Get familiar with it.  Picture what it would look like to use a composting toilet in your home.  Maybe start with a little one, to be used only sometimes.  Soon, the consequences may not seem all that daunting. There is always a choice. 

Don’t let your true identity and dreams for what the world could be become casualties of conforming.  You only have one life, so use it, in the most effective ways visible.  If many individuals decided that, deep in their hearts, ecocide felt wrong to them, that many persons when taken together comprise a mutiny against old, obsolete customs and beliefs.  Your little action today plays a role in a social revolution, of the “green” kind.

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My wife and I incorporated numerous “simple living” strategies into our business and life over the years. While our lifestyle may exude quintessential simple living elements — from canning applesauce to crafting holiday gifts — there remains an inherently complex element to our ecopreneuring workstyle. Our calendar looks like a treasure hunt map of lines of travel, Bed & Breakfast guests arriving and departing, writing deadlines, family gatherings, and our son’s home-school group projects. We always juggle multiple, sometimes unrelated, projects.

A better word than “simple” to describe our ecopreneuring approach is “focus.” By consciously choosing to do certain things, we inherently simplify by prioritizing. We open more time to focus on what we really want to do by eliminating (or at least seriously reducing) time drains, including the following:

(1) Daily commute.
With the average daily commute in the US now nearly a half-hour, by working from home, we save over seven days per year driving to someplace, not to mention the fossil fuel emissions of daily driving.

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My wife and I incorporated numerous “simple living” strategies into our business over the years. While our lifestyle may exude quintessential simple living elements — from canning applesauce to crafting holiday gifts — there remains an inherently complex element to our ecopreneuring workstyle. Our calendar looks like a treasure hunt map of lines of travel, Bed & Breakfast guests arriving and departing, writing deadlines, family gatherings, and our son’s home-school group projects. We always juggle multiple unrelated projects.

A better word than “simple” to describe our ecopreneuring approach is “focus.” By consciously choosing to do certain things, we inherently simplify by prioritizing. We open more time to focus on what we really want to do by eliminating (or at least seriously reducing) time drains, including the following:

(1) Daily commute.
With the average daily commute in the US now nearly a half-hour, by working from home, we save over seven days per year driving to someplace, not to mention the fossil fuel emissions of daily driving.

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Obviously you are not disregarding changes others make, nor are you screaming at them from your soapbox on high to go all the way. My concern, though, is that focusing on such a 100% approach on a larger scale would turn off people to environmentalism. As I said before, there has to be an equal (even greater?) focus on small steps, an equal (even greater?) celebration of little changes, in order to help keep the mood positive and morale high–and the changes occurring, the momentum building, the tide turning!

I think we are both on the same vibe in the end. Heck, we both feel urgently the need to do good for the Earth and to help others do so as well. We both share a desire to see positive things happen and to serve our fellow beings by using all our “tools” to help build a better, safer community. I think we differ mostly in terms of focus and emphasis in the nature of what we write.

I believe, then, we need both the point and the counterpoint within the environmental movement itself. Die-hard Socratic that I am, I believe we need to question all things—in particular the accepted “norms”…and more especially the things we think are “right,” “true,” etc. This self-reflective, synergistic approach to environmentalism will keep it green and thriving, a sustainable force driven by the symbiosis of its dynamic elements.

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You make some very effective arguments! You are right to use my own posts in illustrating your thoughts.  Granted, those posts, written toward the end of the Sust Enable project, demonstrate that my original concept of Sust Enable did not pan out because its original assumptions were flawed.  Indeed, for other people to have success with living sustainably, they must be gentle, have fun, and go slow… three things that I failed to consider for myself when undertaking the “radical” experiment.

I think the strongest point you make with your last post is the importance of living in a way that honors your own health and wellbeing, not just the Earth’s.   This is something that I’ve learned to consider the hard way, through the tribulations of the Sust Enable project (during which I ran up against my own physical limits of hunger, sleeplessness, and stress).  I completely agree with that: respect for yourself, as a living being with needs, comes first in making a healthy approach toward respecting the Earth and other living systems.

However, I recognize that our level of comfort is learned–it is borrowed from the culture that surrounds us.  It is by no means an “absolute” measure of comfort or happiness.  Even our very venues for acquiring what you and I need to survive are hugely affected by the culture we were born into.  People in Third World and sometimes Second World countries live sustainably every day–and in my experience when visiting Mexico, are considerably happier than the average American.  Is this because they have struck a good balance between respecting the natural world and their own personal patterns, in ways that over-worked, over-stressed and over-consumptive Americans can only dream of?  It’s a theory.

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But here is my reaction to what you have written. One danger of such an approach to sustainability is that it presents an all-or-nothing, zero-sum scenario in which only large (”extreme”) measures are valued or presented as viable options. If that becomes the predominant model of sustainable living–and of environmentalism–then it has the strong likelihood of turning off many folks who are not entirely convinced or who do not share your sense of urgency.

Plus, it seems to present a sort of cold-turkey path to going sustainable: Drop everything you know in your life so far and live “green”…or else! To expect the majority in modern society, which is going more towards ease and convenience along the Western paradigm than anything else (just think of China, for example), to do this sort of sudden break with habit is just not realistic.

My feeling is that the most effective, realistic approach to sustainable living for the broadest demographic of individuals is a slower approach–starting at, say, 40% sustainability and then increasing at a pace that is comfortable but not indulging complacency–with or without a goal of reaching 100%.

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Caroline, having followed your posts on the Sust Enable project with great interest, “Hard Lessons in Sustainable Living: The Tent Trauma,” in particular sparked me to touch base with you. I have been thinking a lot about what you are doing and about sustainability in general.

I want to say first off that I greatly admire and respect your “experiment” with trying to live 100% sustainably. Your bravery is just awesome, not to mention inspiring, and the fact that you were able to share some very useful insights with others makes it even more commendable. It is easy to hold up folks like Thoreau who go out “into the woods” and rough it for a given period of time without in turn actively working to learn from and protect nature. You have taken on that challenge, Caroline, and I commend you.

But what I have been thinking/wondering about is the overall importance of efforts like yours vs. smaller-scale, less “extreme” efforts at sustainability. Let me explain what I mean. There are folks like yourself who go whole-hog and try to be 100% sustainable, to “live off the grid,” to be a complete closed cycle, to consume no or virtually no resources, etc. These folks definitely make a difference and can inspire others to live conscientiously–even if not to the same degree, and even if they do not share their experiences with others.

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In Robin Shreeve’s provocative article, “Whose Responsibility is Sustainable Consumerism?”, she champions the youngest generation’s recognition that the responsibility for our actions lies with us individually, not mainly with corporations.  Three months ago, I would have toasted to her conclusion.  (Of course, I then believed we don’t need corporations whatsoever and we could live without them and be sustainable.)  Today, however, my reaction to Robin’s article is different.  I’m inclined to deeply disagree.

During the sustainable living experiment called the Sust Enable Film Project (which concludes by midnight today), I would argue that I succeeded in living sustainably less than a dozen days of the 3-month project.  Does this fact disappoint me?  At first, it did.  But I will tell you why my experiment failed.

There are systems in the United States–for getting food, for getting rid of our trash, for flushing away our body wastes–that collectively (and historically), we have all agreed to adopt and abide by.  They seem(ed) like the best solutions for problems we all face, and as a society (through the government) wereinforce these systems.  This was clear to me every time I flushed a public toilet, and another huge chunk was subtracted from my sustainable water use for the day.  This became even clearer when I learned that many sustainable living methods–such as dumpster diving, squatting, and building a composting toilet–are outright illegal in many towns.

Doing something illegal (like dumpster diving) if it seems right to you… that’s one thing.  Civil disobedience: often harmless, functional, and a true expression of freedom.  There’s nothing wrong with that.  But going hungry because the society-subverting alternatives are more difficult, demanding or have greater consequences than the unsustainable, mainstream options?

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“Businesses and politicians have no part whatsoever to play in the solution: it is all about individual ‘non-civilians’.”

-Keith Farnish

The Sust Enable webcast series was spawned in a climax of understanding… years of myriad input and countless bits of information collected over time at once coalesced into one artistic, complex and beautiful vision.  I’ve never experienced anything else quite like it.  This is why I sometimes refer to the project as my “opus”–it artistically expresses and defines who I was before this period.  Who I will be after, too, is forever altered by the work’s creation.  Like giving birth to a living being, the act of creation transcends your own capacity to control it.

I can only imagine that Keith Farnish’s comprehensive A Matter of Scale was a similar labor of love.  One can sense the author’s own expressive burst in the feverish love with which he forms his ideas.

A Matter of Scale is an e-Book only; not yet a typical “print” book.  This could be for a number of reasons.  It could be the author’s environmental concerns of tree-felling for books.  Then, it could be the crux of his whole philosophy of taking personal responsibility for the actions affecting our global ecosystem.  But one thing is certain–A Matter of Scale is unpublished certainly NOT due to its lack of quality insight and urgent information.  For its own modest scale and scope, it packs a wallop.

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In fact, many of us are working ourselves to death. Less than 40 percent of working Americans actually take all the vacation time that they’re offered, and many who do have a hard time disconnecting from the office, voicemail and e-mail. Added to this are the hours each week we spend commuting, wasting time and polluting the environment unless you’re fortunate to be able to walk or bike to work.

For many years, I let myself be defined by what I owned and the company I worked for (at a big advertising agency, of all places). For many people, their identity is so closely associated with their job that when they stop working, they end up passing away not long afterwards, lacking hobbies, social connections or life purpose. But what it says on a business card says nothing about our passions, interests, talents or aspirations.

A shift in perspective is underway, from desiring a standard of living defined by possessions and financial wealth to a quality of life defined by experiences and genuine well-being. For many people, maintaining their high standard of living contributes to their poor quality of life, not to mention often contributing to the destruction of the planet.

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Lately, I’ve been writing about lessons learned during my three-month sustainable living experiment.  Most of them are not concrete facts, but rather emotional insights which came to the forefront when the stresses of my new lifestyle began taking their toll.

Welcome to my most significant understanding: that developing an environmentally sustainable lifestyle MUST be personal, too.  It must reflect the individual.  It is not a one-size-fits-all game plan for green living.  There’s an unfortunate popular “Wonder Diet” mindset pervading American media, which says:

1. There IS one solution.
2. It’s painless and requires no real effort or commitment.
3. It’s quick and tidy–no mess!

I realize I made a mistake in planning for my Sust Enable project by embodying some of these cultural concepts of media in MY media.  For the sake of being easily recognizable and gimmicky, I assigned a strict deadline to my sustainable living project, thus making it sound more like a game show than the life-changing experience it has been.

Three months exactly.  From Day One to Day 92.  A riveting progression from novice to expert, from struggle to smooth sailing.  

Don’t do what I did.

If you are to be successful in your sustainable living venture, your actions need to come organically out of your motivations.  Your goals will shift over time.  You will realize what is feasible for you and what is not; what you need help with and what you can push yourself to do.  

Am I expected to stop living as close to 100% environmentally sustainable as possible once August 1st clocks over?  And when did I really begin?

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Speak unto the children of Israel, and say unto them, When ye come into the land which I give you, then shall the land keep a sabbath unto the LORD. Six years thou shalt sow thy field, and six years thou shalt prune thy vineyard, and gather in the fruit thereof; But in the seventh year shall be a sabbath of rest unto the land, a sabbath for the LORD: thou shalt neither sow thy field, nor prune thy vineyard. That which groweth of its own accord of thy harvest thou shalt not reap, neither gather the grapes of thy vine undressed: for it is a year of rest unto the land. And the sabbath of the land shall be meat for you; for thee, and for thy servant, and for thy maid, and for thy hired servant, and for thy stranger that sojourneth with thee, And for thy cattle, and for the beast that are in thy land, shall all the increase thereof be meat.1

Like the people and even their God, then, the farmlands were given time to rest from their productive toil, to rebuild their strength in order to be fruitful again after the period of rest so that they might yield bountiful harvests for years to come. As the ancient Hebrews restrained from working their fields, they honored their God and the land itself.

I mention this practice of a “sabbath of the land,” almost entirely forgotten in modern farming (and especially in agribusiness), because it provides a potentially useful paradigm for more than just agriculture. It also provides a good model for us today, for how we might live sensibly and sustainably in a time when natural resources are threatened and the Earth is endangered, at least to some degree, by human actions.

One recent example of honoring/acknowledging the (imperiled) state of nature is in California Gov. Arnold Schwarzenegger’s call to Californians not to use, heck not even to buy, fireworks this Fourth of July. Gov. Schwarzenegger made this plea for sensibility with wildfires numbering in the hundreds throughout the state and with state resources to fight those fires as threatened as the homes, lives, and habitats themselves.

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The Baby Wearer, a forum for baby wearing parents and advocates, could not stop raving about its comfort and beauty. So like a sucker; I convinced my significant other to drive to the city (our first time in the year that we moved to PA). so I can try out this incredible piece of fabric. We got to Soho, parked the car, and found our way to PSNY. There was the beautiful sling that I was meant to have. I bought it. (Like a sucker)

So now that I have this beautiful yet expensive piece of fabric tied with two rings, two things come to mind.. guilt… yes.. but bigger part is rebellion. Ever since I took on the challenge of greening up my life, everything had to Eco-friendly. I gave up my beloved Ajax for Mrs. Meyers. My antibacterial dish soap for an Earth friendly one (one that doesn’t clean as well). Tried out the Earth friendly gdiapers which in reality made more work for me. Turn off the powercord, unplug everything, recycle… it’s just exhausting.

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At first I was perplexed: Why would someone empty his or (less likely) her ashtray at an intersection? And why cigars?

But then my confusion turned to consternation. Here I was, stopped atop a pile of someone’s waste after having just driven over the mighty Rivanna River, with mountains and trees and blossoms and birds and blue sky virtually enveloping my senses, and now plastic cigar tips present themselves to my perception!

Alas, my heart sank like a stone in that roiling river I had just traversed.

Ever since that traumatic experience in an otherwise idyllic setting, the presence of human detritus has grown ever more prominent in my environmental awareness. Fast-food containers, plastic grocery bags, soda-pop bottles, sometimes even car parts—-here, there, everywhere, it seems that humanity is only visible in the things it has thrown away.

Almost everywhere nowadays, not just in my fairly rural locale, any patch of grass or stand of trees seems be a field of litter waiting for harvest.

But the farmers and the field hands seem to be sleeping in this season.

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You often hear that the first step to overcoming an addiction is to admit you have a problem. Well, I admit to being…an environmentalist. I admit that just one glimpse of the bluetiful Blue Ridge Mountains, just one note of the Rivanna River’s murmured melody, turns my blood from red to blue and green. I hug trees. I go cuckoo for birds. I recycle. I drive a hybrid. So yes: I am an environmentalist.

But I understand that not everyone else suffers from my addiction or even sympathizes with my condition. This resistance to environmentalism was brought home to me recently during one of the composition courses I teach. After asking my students to write on the topic of “Humanity’s responsibility for the Earth,” one of them first commented quite extensively on how humans impact the environment. And then: “But I’m still not buying a Prius.”

I recognized underneath my student’s comment the belief that in order to do something good for the planet, she had to spend lots of money she did not have or want to spend, lots of time she did not have or want to spend, lots of energy she did not have or want to spend, or lots of thought she…well, you get my point. This myth that being environmentally responsible is just downright too costly and complicated in numerous ways is perhaps the most pervasive.

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This Earth Day let’s break it all down and see things for what they are.

Our world is in a state of climate chaos as a result of our conveniences. This CleanTechnica blog is an opportunity to see what is being done worldwide in the realm of clean technology (ie. renewable energy, alternative fuels, sustainable products and services etc…) so that we can keep these conveniences.

That’s terrific–I’m glad it is being done, but this Earth Day I’d like to say–F your conveniences!

Here are 22 (since it’s April 22nd) things you can do daily that are inconvenient but we would all benefit greatly if everyone did them. And, to be honest–they’re not that inconvenient. They may in fact be just inconvenient enough that when you do them you get the rewarding feeling that you are doing something to benefit the greater good (i.e. earth, and its many earthlings) besides simply donating to a charity once a year during the holiday season.

I know we live in a country full of citizens more excited that Starbucks has a drive-thru than Toyota has a Prius, and will not be truly satisfied until Starbucks has a video camera mounted a mile from its store so it can read your license plate to anticipate your arrival and have your drink ready for you by the time you get there. Then all you’d have to do is slow down enough for the “barista” to throw your “coffee” into your car as you rolled by with your window down. After all, complete stops are for suckers! I digress…

Those people are out there in large numbers–and they are probably not reading this blog, so it’s up to you to send it to them because these 22 inconveniences can change the world.

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The economic stimulus package hailed by Congress and seemingly supported by the President is to provide as many as 116 million tax filers with a check for $600 to $1,200 (perhaps more if you have children). But all they’re doing is basically returning money we’ve already paid into the U.S. Treasury. And to do what?

Spend it, according to Democrats and Republicans alike.

These policians and their team of experts believe that what we need to avoid a recession is more consumption. They want us to spend our way out of a recession. Forget that “free markets” go through economic cycles of bulls and bears. Forget about our spiralling federal deficit. Forget about the mounting cost of numerous wars being waged on several fronts to fight terrorism — a bill the next generations will be picking up the tab for. Forget about global warming, collapsing bridges, our addiction to oil. Forget about the highly questionable fiscal shape of Social Security and Medicare in the coming years when about 78 million Americans are fully “retired” and need some money to live on and pay for the doctor bills.

Just take your token windfall and blow it on a new plasma TV, or something else you’ve always wanted.

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