Kimberly-Clark, makers of Kleenex, Cottonelle, and Scott products has ”set a goal of obtaining 100 percent of the wood fiber for its products — including its flagship brand, Kleenex— from environmentally responsible sources. By the end of 2011, the company will no longer use any pulp from the Boreal Forest unless it is Forest Stewardship Council (FSC)-certified. The policy also prevents the company from cutting endangered forests, and increases the company’s use of FSC-certified pulp and recycled fiber globally.”
Finally.
Greenpeace and countless other activists have been after Kimberly- Clark since 2004 trying to get them to stop clear cutting ancient forests, especially the North American Boreal.
By Heidi Tolliver-Nigro •
September 22, 2008
Wall Street is in financial crisis. Individual investors are reeling. The world is watching. If ever there were a time to get serious about our world stewardship, it’s now.
While we’re used to thinking along broad, expansive lines such as international policy and national priorities, the fact is, there are changes you and I can make in our daily lives to make things better, including in the world of marketing. We don’t have to change the world. We just have to change our world.
That’s what “Greening Print Marketing” is about.
Along those lines, I got a press release from Xerox today. The company has released a new series of papers and tools to help companies reduce the environmental impact of printing in their organizations. This starts a comprehensive program of papers, resources, and Web tools to help customers identify the right paper, the right supplies, and the right way to print with the environment in mind.
Before you can open your doors for business, you need an office. Stocking your office with needed supplies is a great opportunity to show your green side and make sustainable choices. From furnishings to paper clips, there are eco-friendly options out there for every office need.
Whether you’re working from home or from a downtown high-rise, you can conserve paper, reduce energy use, and produce less waste by keeping the environment in mind for all your office purchases. In this article, I’ll share ideas for stocking your green office and sources of green office products.
