Greening Print Marketing: Xerox Gives Customers More “Green” Printing Choices
Wall Street is in financial crisis. Individual investors are reeling. The world is watching. If ever there were a time to get serious about our world stewardship, it’s now.
While we’re used to thinking along broad, expansive lines such as international policy and national priorities, the fact is, there are changes you and I can make in our daily lives to make things better, including in the world of marketing. We don’t have to change the world. We just have to change our world.
That’s what “Greening Print Marketing” is about.
Along those lines, I got a press release from Xerox today. The company has released a new series of papers and tools to help companies reduce the environmental impact of printing in their organizations. This starts a comprehensive program of papers, resources, and Web tools to help customers identify the right paper, the right supplies, and the right way to print with the environment in mind.
Before you can open your doors for business, you need an office. Stocking your office with needed supplies is a great opportunity to show your green side and make sustainable choices. From furnishings to paper clips, there are eco-friendly options out there for every office need.
