It’s Easier Than Ever To Sell Green Supply Chain Solutions
A recent study by The Aberdeen Group found that over half of all companies that had taken steps to implement a sustainable supply chain system did it because…
They wanted to be considered “thought leaders” in their industry.
The study, Building a Green Supply Chain: Social Responsibility for Fun and Profit, found that only 41% of companies had initiated green supply chain solutions in the last two years. Of those that had, the most cited reason (51%) was because they wanted to be considered thought leaders in their industry. .
This is good news for green entrepreneurs. While the obvious advantages of fuel efficiency and market differentiation are always strong selling points, the trend toward, well, “trendiness” can only help eco entrepreneurs.
