By Sonya •
February 2, 2009
When Alison Rothwell’s youngest daughter developed severe baby eczema, she searched for eczema-friendly baby clothing.
Rothwell observed when she wore organic cotton baby clothing, it helped relieve her eczema. After she outgrew her organic babywear, Rothwell shopped for funky organic kids clothing and couldn’t find any she fancied. So the UK-based Rothwell decided to create her own and Arabella Miller was born.
As our friends over at Feelgood Style have noted, EDUN Apparel, the company founded by Ali Hewson (wife of U2 frontman Bono), isn’t just in the business of making stylish green clothing. The company’s vision includes using trade (rather than aid) to support sustainable community development in the developing world, and encouraging the fashion industry to work with Africa.
The company’s t-shirt division, EDUN LIVE, in partnership with Spike Jonze’s VBS.tv and VICE magazine have created a series of videos presenting the cultural and natural environments around Kampala, Uganda, where a local textile company makes some of the organic cotton t-shirts sold by EDUN.
A visitor to the “Made in Africa” section of EDUN LIVE’s web site could have a hard time choosing where to start. While the company does use some of the videos to reinforce its green and socially responsible cred with a three-part series on Japanese native Yuichi Kashiwada’s organic cotton textile mill, “Made in Africa” goes well beyond company promotion. Videos on the Breakdance Project Uganda at the Sharing Youth Center, and the Uganda Skateboard Union provide glimpses into youth culture in the city. Another features the KCC (Kampala City Cleaners) Football Club, a social welfare program that eventually produced a national championship soccer team. And the three-part “Gorillas in the Midst” takes viewers on a trek through the Bwindi Impenetrable Forest, with guide Levi and the WWF’s Dr. Richard Carroll, to see the magnificent, and endangered, mountain gorillas.
By Lucille Chi •
November 9, 2008
“TONIC TAPS FASHION DESIGNER LUELLA BARTLEY TO CREATE ~ LIMITED EDITION T-SHIRTS”
Bartley is a UK based fashion designer who we wrote about recently for her strategic partnerships with Environmental Justice and other caring designers.
Luella, has now created a new line of ethical threads for Tonic T-Shirts. Their creative organic t-shirts make for a great gift this holiday season:

“A for-profit company with a new business model, TONIC partners with secular non-profits working around the globe, who make huge differences in four key areas — the environment, education, poverty and social welfare. Each TONIC t-shirt collection is designed to aid in implementing philanthropic programs with measurable, impactful, global and relevant outcomes.”
Here are the four tees to benefit four causes (Shown above clockwise are the cute t-shirts and the charity) they’ve partnered up with:
1. The Robin Tee: “For students in Abricots, Haiti, shoes are one of the most expensive, yet most needed items. Sneakers are the preferred choice of assistance because many students walk miles through mountainous and rocky roads and trails to get to school every day.”
- Each Robin Tee sold will provide a pair of sneakers to a student in Abricots, Haiti
- Partner: Friends of Paradis des Indiens
- Goal: 2,500 Tees = 2,500 pairs of sneakers
2. The Pagan Sun Tee: Coral reefs are one of the most biologically diverse ecosystems on Earth and one of the essential life-support systems of the planet, that supply one-tenth of the fish for island and coastal people. “Funds must be raised to ensure the conservation of threatened and endangered coral reefs and their surrounding marine ecosystems around the world.“
By Lucille Chi •
September 6, 2008

Alabama Chanin creates an “array of limited-edition products for the individual and home. Using a mixture of new, organic and recycled materials our products are constructed with care by artisans who live and work in our local communities. All of the Alabama Chanin products lines are made-by-hand in the USA.”

A.C. has jewelry, interiors fabrics, t-shirts, home collections, a special organic series and more.
By Juliet Ames •
March 10, 2008
Even our littlest crafters deserve hip eco-friendly clothing, and that is exactly what you will find at Sweet Pepita. This green crafter extraordinaire dropped her metalsmithing tools for a sewing machine after the birth of her daughter Pepita, in an effort to make environmentally conscious and Pepita friendly clothing.
She now makes the coolest hand sewn toddler t-shirts (and pixie hats) made from 100% organic cotton and recycled fabric. Have an old Poison t-shirt [...]
By jenbaele •
December 11, 2007
Hi everyone!
Do you find yourselves searching for a green holiday gift that’s hip, relevant, and makes a difference in the fight against climate change? Well, look no further than WE ADD UP. WE ADD UP is a brand new global warming awareness project! It’s a global count of people committing to help fight global warming by taking simple steps in their everyday lives that make a big difference. WE ADD UP is an organic [...]
Two weeks ago, I lost one of my favorite socks while moving to a new apartment. I'd feel pretty silly about having just a pair of sock being shipped across the country so I kept putting it off. While browsing around my local Whole Foods yesterday, I spotted Maggie's Functional Organics socks in the clothing section (which was next to the vegetables… go figure). Having checked out Maggie's site once or
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