But not so fast, my thrifty water-loving friend–if you live in the city or otherwise have access to municipal treated water. While the clear fluid coming out of your faucet is H2O just like the stuff in that naughty $40 plastic bottle, it may have a few things added to the H’s and O’s that could be more costly than any plastic bottle.

Unfortunately, municipal water treatment nowadays means more than just water cleansed of poop, pee, and various other nasty bits of stuff in order to make for a potable potation coming out of your tap. And what municipalities put into the water could be as unhealthy for the planet as they are for you.

Probably the most infamous introduction to municipal water is fluoride. Way back in the 1940s, fluoride found its way into American water systems after scientists discovered that people who ingested fluoride-treated water apparently had less instances of tooth decay. And ever since, fluoride treatment has been standard practice in municipalities worldwide.

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We’ve been seduced by the beverage industry into believing only they can quench our thirst with colored, caffeinated, vitaminized, electrolyted water. We have become so parched that we can’t walk down the street without toting a single-use plastic bottle touting the magical effects of its water source.

Apparently, Kabbalah Water will heal us and Bling Water will define us. At the Bling H20 website, Bling Water “creator” Kevin Boyd describes noticing on Hollywood studio lots that “you could tell a lot about a person by the bottled water they carried.” First of all, didn’t god create water? Secondly, the water is bottled in Dandridge, Tennessee - since when is Southern Tennessee a spring of L.A. status? Yes, Dandrige’s water ranks very highly on EPA’s water quality index, but why are we spending so much money ($40 for Bling’s “Go Green” 750ml bottle) on cross-continental water instead of cleaning up our local waterways? Tinseltown’s water is so polluted with run-off and industrial contamination that perhaps water by way of Tennessee does make sense.

Here’s what the less blingy among us do:

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It’s ironic. In many parts of the world, there is no clean drinking water. Here in the U.S., pure, drinkable water flows out of every tap, and yet Americans buy a staggering amount of bottled water. We pay big bucks for it, too - over $15 billion a year.

Worst of all, the bottles are overflowing our landfills, and contribute to global warming.

Take a look at this video from Doug James, and then check out these surprising facts.

This story contains additional media. Click here to view the media.

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The recent revelation by The Associated Press that our tap water contains traces of pharmaceutical drugs, hormones and disinfectants elicited a bit of “I told you so!” from The Environmental Working Group when I spoke to them this morning.

Way back in 2005 they published a report, The National Assessment of Tap Water that found that:

Tap water in 42 states is contaminated with more than 140 unregulated chemicals that lack safety standards. In an analysis of more than 22 million tap water quality tests, EWG found that water suppliers across the U.S. detected 260 contaminants in water served to the public. One hundred forty-one (141) of these detected chemicals — more than half — are unregulated.

They posted an update on their report today with this comment from Jane Houlihan, EWG Vice President for Research

“Once again, the press is doing EPA‘s work when it comes to informing the public about contaminated tap water.“

Uh yay.

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Most wastewater and drinking water treatment systems are incapable of removing those drugs. Some scientists said there is probably little human health risk; others fear chronic exposure could alter immune responses or interfere with adolescents’ developing hormone systems