Green Options

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The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.

The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.

· Best Transactional Campaign (generates donations via consumer activity)

· Best Joint Message Promotion (a cause partnership that shares an important message)

· Best Health-Related Campaign

· Best Environmental/Wildlife Campaign

· Best Social Service/Education Campaign

· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)

· Best Cause Marketing Event
(fundraising or message-driven consumer events)

· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.

Pictured here is American designer Rogan Gregory and one of his new organic designs for a partnership with Target that is set to create the next limited-edition collection for GO International, ® an innovative program designed to provide affordable fashion created by world-renowned designers.

Starting this week Barneys New York, will showcase an affordable Target collection from eco-conscious designer Rogan Gregory ~ Rogan for Target. The collection will be preview at Barneys New York in Manhattan from May 9 – May 11 and in Beverly Hills from May 16 – May 18. All cotton used in the collection is 100% certified organic.

Previously we highlighted a Loomstate event at Barneys. Rogan was actually once a designer for Loomstate, Edun, and his own CDFA/Vogue Fashion Fund award winning line.