Massive untapped solar radiation advantage of Africa - click for numbers
This positive report on the opportunities for Renewable Energy in South Africa is a starting point for a series of posts that will report on developments in and linked to the use of Renewable Energy in South Africa and Sub-Saharan Africa.
Where is Renewable Energy Going in South Africa?
An almost ten fold growth in revenue from renewable energy is predicted by business research and consulting firm Frost and Sullivan’s. This emerges from their Southern African Renewable Energy Equipment Market analysis, which sees the current renewable industry in South Africa having revenues of only $28.4 million in 2008 but projects a growth to over $250 million by 2015.
Tired of the general confusion and hoping to provide both companies and consumers with a better understanding of “green” claims, the American Chemical Society’s Green Chemistry Institute has a plan. Working with representatives from the from the ACS, major chemical and pharmaceutical companies, trade groups, nonprofit environmental organizations, and academia, they hope “to build a comprehensive, multiattribute, consensus-based standard with third-party verification that a company can certify against to say its product is green or that its manufacturing process or [...]
I am not a huge fan of box stores, but I am even less of a fan of the idea that my kids could cuddle up with a stuffed animal that has a ton of chemicals that I probably would stutter pronouncing. This is something I contemplated recently when a very kind nurse offered me a stuffed animal for my daughter when she was in the hospital. Especially when a kid has a respiratory infection, the last thing I would want to do is expose their delicate lungs to chemicals from an innocent looking teddy bear. But there is some good news for those of us strapped for cash during these tough economic times that do not want to sacrifice our children’s health.
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
Trips to Target are an inevitable guilty pleasure in my life.
I love Method cleaning supplies, candles and laundry products, was looking forward to the organic collection designed by Rogan all spring and was thrilled to find ADORABLE baby clothes, crib bumpers and a number of other supplies there in the “eco-friendly” shopping section of their website.
Finally, a mass-merchandiser who get’s it and is offering [...]
The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.
The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.
· Best Transactional Campaign (generates donations via consumer activity)
· Best Joint Message Promotion (a cause partnership that shares an important message)
· Best Health-Related Campaign
· Best Environmental/Wildlife Campaign
· Best Social Service/Education Campaign
· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)
· Best Cause Marketing Event
(fundraising or message-driven consumer events)
· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.
Pictured here is American designer Rogan Gregory and one of his new organic designs for a partnership with Target that is set to create the next limited-edition collection for GO International, ® an innovative program designed to provide affordable fashion created by world-renowned designers.
Starting this week Barneys New York, will showcase an affordable Target collection from eco-conscious designer Rogan Gregory ~ Rogan for Target. The collection will be preview at Barneys New York in Manhattan from May 9 – May 11 and in Beverly Hills from May 16 – May 18. All cotton used in the collection is 100% certified organic.
Previously we highlighted a Loomstate event at Barneys. Rogan was actually once a designer for Loomstate, Edun, and his own CDFA/Vogue Fashion Fund award winning line.
