Green Options » Target

Big Opportunity in Renewable Energy Identified in South Africa - Start of a Series of Posts

Dave Harcourt — Thu, 17 Sep 2009 14:25:34 +0000

Massive untapped solar radiation advantage of Africa - click for numbers

This positive report on the opportunities for Renewable Energy in South Africa is a starting point for a series of posts that will report on developments in and linked to the use of Renewable Energy in South Africa and Sub-Saharan Africa.

Where is Renewable Energy Going in South Africa?

An almost ten fold growth in revenue from renewable energy is predicted by business research and consulting firm Frost and Sullivan’s. This emerges from their Southern African Renewable Energy Equipment Market analysis, which sees the current renewable industry in South Africa having revenues of only $28.4 million in 2008 but projects a growth to over $250 million by 2015.

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Grading “Green” or Just How Eco-Friendly Is My Laundry Detergent?

Lisa Wojnovich — Mon, 31 Aug 2009 21:13:29 +0000

The last time you went to the grocery store or the local Walmart, did you count the number of cleaners, soaps, and detergents that labeled themselves “green.” At Target last week while attempting to find the laundry detergent that was supposed to be on sale, I was boggled by all the new green chemicals that I’d never heard of before my shopping trip. I wasn’t certain what most of them did — much less exactly how “green” they really were.

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Converse/Target Challenge Create Change Short Film Contest Finalist: Just 1 Girl

Jamie Ervin — Wed, 15 Jul 2009 23:02:27 +0000

This post contains additional media. Click here to view the full post. Be sure to visit the contest site to vote! Just 1 Girl written by 11 year old Maura and directed with the help of her father, Lee Bennett has been selected as a Top 3 Finalist in the Converse/Target Challenge Create Change Short
Film Contest.
This short video depicts Maura in a variety of activities, discussing the issues facing our world today. Maura takes the stance, “I’m just 1 girl” throughout the video and goes on to point out that whatever decisions she makes throughout her lifetime WILL have an impact on our World.
The videos are currently in an open judging phase on YouTube, watch Just 1 Girl and cast your vote. The winner will be announced on July 26th.
Maura’s film is up against First Charitable Act and ConverseBeautiful. The decision is yours. My vote goes to Maura and Just 1 Girl… because the reality is, we are all Just 1 Person. We do have a voice and each of us has an impact on this world.
Watch the video, cast your vote.

Organic Plushies by miYim at Target

Carlota Bindner — Thu, 05 Mar 2009 22:43:21 +0000

I am not a huge fan of box stores, but I am even less of a fan of the idea that my kids could cuddle up with a stuffed animal that has a ton of chemicals that I probably would stutter pronouncing. This is something I contemplated recently when a very kind nurse offered me a stuffed animal for my daughter when she was in the hospital. Especially when a kid has a respiratory infection, the last thing I would want to do is expose their delicate lungs to chemicals from an innocent looking teddy bear. But there is some good news for those of us strapped for cash during these tough economic times that do not want to sacrifice our children’s health.

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Target: A Call To Service

Kelli Peterson — Thu, 22 Jan 2009 17:51:04 +0000

Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.

Advertisers do pretty well with sports. In fact advertising has been woven into and is actually a part of the entertainment experience now. But events marking history, events that speak to the core of our humanity rarely provide solid platforms to convincingly reach out to audiences and failed attempts often do more damage than good. However, Target’s simple message to promote volunteering in honor of Martin Luther King Day not only managed to be classy, but it ingeniously captured the spirit of the times.

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On Target with Inexpensive Organic

Courtney Carlisle — Sat, 12 Jul 2008 16:24:01 +0000

Trips to Target are an inevitable guilty pleasure in my life.

I love Method cleaning supplies, candles and laundry products, was looking forward to the organic collection designed by Rogan all spring and was thrilled to find ADORABLE baby clothes, crib bumpers and a number of other supplies there in the “eco-friendly” shopping section of their website.

Finally, a mass-merchandiser who get’s it and is offering great looking, organic clothing at convenient prices. I am thrilled to be able to still shop Target for all of the upcoming baby showers I’m attending and have a few sustainable choices on hand.

The Rise of Cause Marketing – Target and Sears Win Halo Awards

mcmilker — Fri, 30 May 2008 20:13:59 +0000

The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.

The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.

· Best Transactional Campaign (generates donations via consumer activity)

· Best Joint Message Promotion (a cause partnership that shares an important message)

· Best Health-Related Campaign

· Best Environmental/Wildlife Campaign

· Best Social Service/Education Campaign

· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)

· Best Cause Marketing Event
(fundraising or message-driven consumer events)

· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.
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Designer Rogan Gregory

Lucille Chi — Mon, 05 May 2008 15:48:58 +0000

Pictured here is American designer Rogan Gregory and one of his new organic designs for a partnership with Target that is set to create the next limited-edition collection for GO International, ® an innovative program designed to provide affordable fashion created by world-renowned designers.

Starting this week Barneys New York, will showcase an affordable Target collection from eco-conscious designer Rogan Gregory ~ Rogan for Target. The collection will be preview at Barneys New York in Manhattan from May 9 – May 11 and in Beverly Hills from May 16 – May 18. All cotton used in the collection is 100% certified organic.

Previously we highlighted a Loomstate event at Barneys. Rogan was actually once a designer for Loomstate, Edun, and his own CDFA/Vogue Fashion Fund award winning line.

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