Green Options » Target

On Target with Inexpensive Organic

Courtney Carlisle — Sat, 12 Jul 2008 16:24:01 +0000

Trips to Target are an inevitable guilty pleasure in my life.

I love Method cleaning supplies, candles and laundry products, was looking forward to the organic collection designed by Rogan all spring and was thrilled to find ADORABLE baby clothes, crib bumpers and a number of other supplies there in the “eco-friendly” shopping section of their website.

Finally, a mass-merchandiser who get’s it and is offering great looking, organic clothing at convenient prices. I am thrilled to be able to still shop Target for all of the upcoming baby showers I’m attending and have a few sustainable choices on hand.

The Rise of Cause Marketing – Target and Sears Win Halo Awards

mcmilker — Fri, 30 May 2008 20:13:59 +0000

The rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.

The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.

· Best Transactional Campaign (generates donations via consumer activity)

· Best Joint Message Promotion (a cause partnership that shares an important message)

· Best Health-Related Campaign

· Best Environmental/Wildlife Campaign

· Best Social Service/Education Campaign

· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)

· Best Cause Marketing Event
(fundraising or message-driven consumer events)

· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.
Read more of this story »

Designer Rogan Gregory

Lucille Chi — Mon, 05 May 2008 15:48:58 +0000

Pictured here is American designer Rogan Gregory and one of his new organic designs for a partnership with Target that is set to create the next limited-edition collection for GO International, ® an innovative program designed to provide affordable fashion created by world-renowned designers.

Starting this week Barneys New York, will showcase an affordable Target collection from eco-conscious designer Rogan Gregory ~ Rogan for Target. The collection will be preview at Barneys New York in Manhattan from May 9 – May 11 and in Beverly Hills from May 16 – May 18. All cotton used in the collection is 100% certified organic.

Previously we highlighted a Loomstate event at Barneys. Rogan was actually once a designer for Loomstate, Edun, and his own CDFA/Vogue Fashion Fund award winning line.