Green Media In “Spy Kids” Style: Environmental Intelligence Unit
BBC Scotland is leveraging kids’ pension for codes, clues, missions and 007-style in a fun little interactive for young kids 7-9 called The Environmental Intelligence Unit.
In classic “the world needs your help” secret agent mode, the game puts the child in ‘action-hero’ context to take on traffic, pollution and rubbish aligned with the three R’s of reduce, reuse, recycle.
It’s a pretty basic primer to seed core concepts in sustainability, but definitely age appropriate, incorporating factoids and video clips as kids become environmental agents on a mission to ‘find the missing R.’ (spoiler alert: the teacher’s page will fill you in on what that “R” is!)
There are four island missions (house, clear out, school, beach) and if kids engage in all four to obtain the right code words they can receive a final Eco Certificate. (hmnn…I know this is geared more for ‘reach and teach’ tactics, but I could think of some more creative/green awards that might be a better fit than a printout! So ping me, BBC, the idea hamster here will give you some freebie creative director ideas!)
