Green Options

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Editor’s note: This post is a lead-in story to the Gas 2.0 interview with Mil Ovan, Senior Vice President and Co-founder of Firefly Energy.

Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, suggested that a $300 million government-sponsored competition would be a good way to spur development of next generation battery technologies.

His comments generated debate in the blogosphere and around the United States. Meanwhile, Barack Obama, the presumptive presidential nominee for the Democratic ticket, called McCain’s proposal a gimmick suggesting that $300 million was not enough.

Regardless of my feelings about the proposed competition or the candidates themselves, it got me thinking about just who might win it if it were to become a reality. All that thinking led to this post, and, hopefully, to several others that will look at the most promising next generation battery technologies on the horizon.

This week I’ll start with Firefly Energy.

Editor’s note: This interview is a companion piece to Part I of the Gas 2.0 series about who might win John McCain’s proposed $300 million dollar battery competition if it were to become reality.

Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, generated debate by suggesting that a $300 million government- sponsored competition would be a good way to spur development of next generation battery technologies.

His comments got me thinking about just who might win such a competition it if it were to become reality.

Firefly Energy is one of the companies that made it to my short list. Founded in 2003, they have been working on reinvigorating old-hat lead-acid battery technology in such a way that it would become brand new and cutting edge once again.

Firefly’s innovation is that they’ve taken the heavy lead plates you’d find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that’s been impregnated with lead.

I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain’s competition, Firefly’s battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company’s plans for the future.

Hot on the heels of the announcement that Mercedes will produce electric cars, comes the news that fellow German manufacturer Volkswagen plans to produce a test fleet of plug-in hybrid electric cars by 2010.

A few months ago, to much excitement from the automotive press, the company unveiled a diesel-electric Golf but, according to VW chief Martin Winterkorn, “the future belongs to electric cars.” To help in mapping out the road to this electric future, the company have unveiled a plug-in hybrid powertrain, called the Twin-Drive, which will make its first appearance in a Golf kitted out with a 122-horsepower diesel engine, twinned with an 82-horsepower electric motor.

As far as green gadgets go, this little desktop computer will give Dell and (to a lesser extent) Apple a run for their money.

The CherryPal promises to be affordable, efficient, and powerful enough for the average PC user. At first glance, that stats on the system look modest, and for good reason. This design actually cuts out 20% of PC components to reduce energy usage. But fear not, despite being small (the size of a paperback), the CherryPal claims it can start up in 20 seconds, and cloud computing provides more power/storage when you need it. A Linux operating system (now more user friendly than ever), and cloud computing means you won’t need to worry about viruses or install protective programs that can slow down your PC.

Their science is impressive, but their timing is dead on. It doesn’t quite seem fair that California has been blessed with the perfect growing climate for some of the world’s best agriculture (and of course, wine) but saddled with a water shortage.

To help the Napa winemakers and wineries worldwide oversee their crop irrigation and management, Sebastian Payen and Thibaut Scholasch, of Fruition Sciences have turned the science of hydration [...]

It is estimated that the data storage sector consumed about 61 billion kilowatt-hours (kWh) in 2006 (1.5% of total U.S. consumption, or roughly equivalent to the amount consumed by 5.8 million average U.S. households). These numbers are only expected to grow.

The energy used by the nation’s servers and data centers is growing at an unsustainable rate. Not only that, but web servers are notoriously inefficient. For example, computer servers are used at only 6 percent of their capacity on average, while data center facilities operate at roughly 65% to 75% efficiency, meaning that 25% to 35% of all the energy consumed by servers is wasted (converted to heat).

If we are to even consider reducing our energy consumption and carbon footprint, the growing demands generated by our web servers must be near the top of the list of possible improvements. And the Department of Energy agrees.

Now that you know when it is and what it’s called, I’ll tell you a bit about what it is. Firstly, it’s a bit of a misnomer. Hybrid Fest isn’t really all about hybrids. I know this because my website is a sponsor this year, and we’re definitely not all about hybrids.

So what is HF really? It’s a get together with tons of green car enthusiasts, including hybrid owners, biodiesel producers, ecomodders, and everyone else. The show will be kicked off early on Friday with a fuel economy competition and then get down and dirty on Saturday and Sunday with speeches, discussions, hybrid test drives, and a whole host of other goodies you can find out about on the website. HF will also be a time for companies to show off new green tech, including some of the big guns like GM and Toyota, but also many smaller companies working on things like plug-in hybrid conversions.

Revetec, a little known company from the Gold Coast region of Australia, may be on to something huge: they’ve created an engine that is 50% smaller, 50% lighter, has 50% lower emissions and is cheaper to manufacture than a conventional internal combustion engine of the same horsepower. Oh yeah, did I mention that it doubles the fuel economy too.

What that means is a car like the 2007 Toyota Yaris, which is rated at 40 mpg on the highway, would get 80 mpg with a Revetec engine.

This isn’t some hoax… They have a prototype which has been attached to an actual vehicle and independently tested to substantiate their claims.

When I spoke with Nancy Cronin Edwards last week, she had just returned from TechConnect Summit in Boston. Cronin Edwards is a principal in ipCapital Group, a consulting firm specializing in intellectual property strategy, and had been speaking at the conference and was excited, but also concerned about growth in clean tech.

It wasn’t the growth which caused her concern; it was the viability of many of the companies crowding the field. While many of those flocking into the realm of clean tech are serial entrepreneurs with the successes (and failures) that lead to carefully crafted business plans, many are also new to entrepreneurship and in Cronin Edward’s opinion may overlook the importance of integrating intellectual property into overall strategy.

Early stage companies need to selectively consider what they choose to protect with a patent. A number of them haven’t considered that part of their strategy. She warned.

Over the past few years, Cronin Edwards has seen a tremendous growth in interest in the area of green technology, but warns that there are pitfalls for ecopreneurs. She explains that as there is a lot of media play on green washing, companies that divert into the green area, if going green is not part of their core strategy can run into trouble. Going green must be consistent with a firm’s business model or going green will end up being disruptive.

Over the last few months, several big car makers, including Nissan, Subaru and Mitsubishi, have announced plans to produce all-electric cars before the end of the decade, or soon after. Now Daimler has announced that it to plans to jump on the growing EV bandwagon, with plans to roll-out a Mercedes-Benz electric car in 2010. According to Chief Executive Dieter Zetsche, the company also plans to offer an electric Smart car in the same year.

At this stage, it’s unclear whether the cars will be based on an existing model, or on a completely new platform. If the former, it’s likely that the Mercedes EV will be based on either an A-Class or B-Class, as is the case with their fuel-cell prototype (pictured below).

Norwegian company Th!nk is hoping to kick start the market for electric cars with its upcoming five-seater, the Ox.

Although an Ox is not what I’d call a particularly stylish or intelligent animal, don’t let the name confuse you — the Th!nk Ox could be about the most attractive and functional electric car ever designed. Before the debate starts over that claim, note the all-important “and” between the words attractive and functional.

Due out in 2010/2011, the Ox is about the size of a Toyota Prius. It can go from 0 to 60 miles per hour in 8.5 seconds, travel between 125 and 155 miles on a single charge, and its lithium-ion batteries can be charged to 80% capacity in less than an hour.