Green Options

Future Marine Biologist? Future Environmental Engineer? Future Eco-Savior? Earth Warrior? EcoKid? Planet Patrol? Green Teen? Captain Crunch? ECP readers and Idea hamsters rev your brainpower to gear up for a FREE baby “Treehugger” onesie/tee!

These fun GirlMogul.com tees are a refreshing alternative to the rampant retail ‘pink think’ and “So Sexy So Soon” flash-n-trash that’s predominant in Packaging Girlhood as of late.

GirlMogul’s aspirational identity-wear offers positive personas that are Shaping Youth in favorable ways… I’m sold!

“We believe in encouraging girls’ dreams. You won’t find any princess messages here; just positive, encouraging messages…Future Leader of the Free World, Future CEO, Future Zoologist, Future Brain Surgeon”…

Quite a refreshing change from the snarky tidbits of consumerist tripe with the ‘shop ‘til you drop’ mentality I’ve come across with back to school shopping lately, eh?! Seems like they could use a few more eco-focused nudges toward going green, so I contacted founder Andrea Stein to pitch her the idea of encouraging ECP readers to create the phrase THEY’D most like to see on a tee-shirt…Here’s our mini-interview:

Bamboo-Fabric Tees That Make Everybody Happy

When Kathryn Haydn-Hays read a story six years ago about forced child labor in foreign sweatshops, she realized that she didn’t know where her clothes really came from. “I really understood, for the first time, that nearly everything we purchase has a direct effect on people around the world, whether it’s an environmental or socio-economic impact,” says Haydn-Hays.

So she made it her life’s work to raise awareness and create more conscientious consumers. She started Affirm-Aware.org, a website which sells bamboo and organic cotton fabric tee-shirts, soy candles, organic reusable totes, and lovely unique jewelry — all created by 100% sweatshop-free labor.

But Kathyrn wanted to go a step further. She wanted to print affirmations on the tee-shirts so that the wearer would benefit from reading it every time he or she looked in the mirror, so she printed reverse images of the affirmations and called them “AffirmaTees.” (The “Duet” line has the affirmation both forwards and backwards, for those that want to spread the happy thoughts in both directions.) The site also features an “Affirmation Cafe” which has tips for meditation and positive thinking.