MTV just released information about the 20th (yes, 20th!) season of granddaddy of reality television shows, The Real World, and looks like RW will revisit the city of its second season, Los Angeles (more specifically, Hollywood).
What’s this got to do with the environment? Well, MTV is claiming that this season will have a green slant. For those of you who may be unfamiliar with the show, The Real World
[...]
Gaining green credentials is of utmost importance to those in the consumer electronics industry. As the demand rises, each company is developing their own labeling system to tote their own personalized green flag. But with so many sets of criteria how do we evaluate the concentration of the green credentials solution?
Philips Electronics recently announced a new consumer product label that will mark simply that the electronic is more environmentally friendly and healthier
[...]
By Alex Ho •
July 11, 2007
Shakira Performs at Live Earth: Image credit: APLive Earth officially set the record for the most simultaneous concert viewers at 30 million streams on MSN on Saturday. It was the largest global entertainment event in history with an estimated 2 billion attending the events on 7 continents and 10,000 affiliated events. Having the technology of live streaming video has allowed the event to be easily accessible to people who can choose to watch
[...]
By Gavin Hudson •
July 6, 2007
Photo source: http://www.flickr.com/photos/adreamer_awd/90778278/Start the countdown! Less than 24 nail-biting hours remain until the start of what is potentially the biggest party the world has ever seen, and you’re invited. Starting Saturday morning, the Live Earth concert series will host more than 100 music artists (including Madonna, Metallica, Dave Mathews Band, and The Police, just to name a few) for 24 hours on 7 continents and as many as 2 billion people
[...]
What do you do when you’ve got a problem like communicating the need for renewable, efficient energy to hundreds of millions of people? Harness the web, of course.
SmartPower, a nonprofit marketing organization that promotes clean energy, used YouTube to form the Clean Energy Challenge. The aim was to create an ad for SmartPower around the belief that “clean energy is real. It’s here. And it’s working.”
After reviewing 150 submissions (not a ton, but
[...]
Sometimes the best way to get a message across is on the big screen, or at least Martin O'Brien thinks so. He's the director and producer of Freedom Fuels, an educational documentary about biodiesel, ethanol, and straight-vegetable-oil fuels. If you ever wondered what Daryl Hannah, Willie Nelson, and Woody Harrelson have in common (hint: biodiesel), you should check this out. Here's the trailer:
I had the opportunity to meet Martin at the 2007 Sundance Film Festival, where he was taking
[...]
The moviemaking business has a very large environmental footprint. Idling production vehicles, construction of elaborate sets, extensive lighting needs and a crew of hundreds who all need to be fed and transported are just a few of the contributing factors to the un-enviromentally friendly aspects of the film and television industry.
The UCLA Institute of the Environment's annual report last year found that when compared to other top industries in
[...]
Expressing the importance of eco-fashion to the general public is no easy task. The entire clothing industry is often seen as flagrant and a secondary part of life - something that we have to be a part of in our society, but many would rather do without.
For the fourth episode of their Big Ideas For A Small Planet series, the Sundance Channel takes on the challenging topic
[...]
By Amy Stodghill •
April 20, 2007
According to a new poll by Youthography, America's youth consider being environmentally friendly a top priority. Sixty-percent believe the government should be doing more to protect the environment, and seventy-five-percent believe the world will be more polluted in twenty-five years. However, the poll also reveals that this concern doesn't always translate into action.
MTV has been trying to change that. With a year long campaign launched last Earth Day
[...]
By Rebecca Carter •
April 13, 2007
We've heard about it for months now. The Sundance Channel is launching a new block of programming called "The Green" on April 17. Each Tuesday night at 9pm you'll be able to tune in to a block of green programming.
By Amy Stodghill •
April 12, 2007
If you tune into the evening news and catch a story on global warming, alternative fuels, or wetland conservation, chances are the reporter responsible for that segment isn't an environmental reporter. More than likely it is from the health or science correspondent, or from the general news reporter who was assigned the story.
While many mainstream media outlets are increasingly playing up the green angle in their stories, [...]