Green Options

Walking the green walk, isn’t always easy, and the holidays present special challenges. Its not always easy to mess with traditions. Last Thanksgiving I hosted a 100-mile Thanksgiving (I chronicled it in two blog posts on the OrganicMania blog). My attempt to convince my mother-in-law in Tampa that buying condensed milk at my local supermarket for her traditional key lime pie wasn’t really in the spirit of the plan, did not go over so well. That said, I can see a 100-mile Christmas, Chanukah, Kwanza or even a 100-mile gift rule.

Tip #1: Source locally. Use local and sustainable produce, flowers, beverages, décor and rentals for holiday parties and meals.

Beyond that, there are two primary categories of activities involved in greening holiday parties and events: Finding ways to minimize the impact of the consumption occurring at the event itself, including food, flowers, beverages, décor, gifts, ect… Finding ways to mitigate the carbon footprint resulting from the airplane travel, car travel and lodging consumed for the event.

The good news is that there are a number of greening strategies that can deal with some or all of these factors that that are sexy and require little to no extra costs.

1. Make sure you have a recycling plan in place. Make recycling easy by having a sufficient number of well-marked recycling bins near where people need them.
2. If you are exchanging gifts (…think Secret Santa), make them green. There are a host of environmentally friendly gifts items ranging from aluminum water bottles to solar powered messenger bags to fair trade chocolates to locally made crafts that could fit the bill.

Sustainablog editor Jeff McIntire Strasburg did a great series last year on Enterprise Rent-A-Car’s “move to a greener business model” and I’ve followed up recently with posts on their addition of “hybrid branches” and the expansion of the Enterprise Ridesahare program in Atlanta. Not to inundate our readers with news from one organization, but if the news is continually positive, I think we should report it! Of particular note today is the opt-in carbon offset program started last year in partnership with TerraPass.

In the year since Enterprise started the program along with sister companies Alamo and National, more than 175,000 customers have opted to pay a $1.25 premium on their rental fee, generating $220,000 to help fund certified offset programs and making it the most popular customer opt-in carbon offset program in the country. With the company’s commitment to match those contributions dollar-for-dollar up to $ 1 million, the total contribution to the various offset programs has totaled $440,000.

“We believe this is the most popular consumer opt-in offset program in the travel industry and quite possibly any industry,” said Erik Blachford, chief executive officer of TerraPass. “It’s certainly the most popular program we’ve seen, and participation continues to grow.”

Sweet! Anyone receive any Climate Change Chocolate this past Valentine’s Day weekend? Well, chocolate bunny season is coming up so you might wanna bookmark this one…

I wrote about the TerraPass carbon offset chocolate offerings on Shaping Youth with a jaundiced eye toward greenwashing, since the main Bloomsberry factory is located in New Zealand, but good news! Bloomsberry chocolate manufacturer CEO Paul Pruett confirmed the TerraPass chocolate that’s sold in the U.S. is produced in the U.S.!

It’s evidently part of their business model to stay local with manufacturing, in addition to the chocolate’s recyclable wrapper and 15 tips for reducing your carbon footprint. Even better? Bloomsberry reports so far they’ve sold enough chocolate bars to offset the equivalent of:

814 passenger vehicles for 1 year
10,333 barrels oil
588 homes for 1 year
31 acres of forest preserved from deforestation
23.2 railcars worth of coal

There’s no doubt that carbon offsets are in the news.  Just this morning, the New York Times reported that Goldman Sachs jumped on the offsets bandwagon with investments in two offset companies.  But, you still don’t hear too much about retail carbon offset efforts, beyond voluntary add-on programs for airline and rental car companies.  TerraPass, a leading originator and retailer of carbon credits and carbon offsets, however, just released its 2009 carbon offset “portfolio,” including products for purchase through the TerraPass website. They also still host voluntary offset program for various travel and retail industry partners.

But, possibly more significantly, TerraPass also just announced the formation of TerraPass Carbon Management Services that has already signed 10 long-term contracts representing over 2.5 million metric tons of carbon reductions, and has built “a robust pipeline of new projects:”

The Nature of Beauty, LTD, was created out of a desire to educate all about the realities of the beauty and personal care products industry, and to provide you with safe, healthy and beautiful alternatives.

Listed below are a number of favorites from the Nature of Beauty experts:

In recent posts we’ve covered feel good travel from sexy eco hideaways to green goddess retreats, which all in all, really got me curious about finding more ways to travel responsibly. Looking over the research I found Responsible Travel is the best bet for ecotourism:

We’ve hand-picked inspiring holidays from over 270 tour operators (and 100s of places to stay) to save

[...]

Last month, the Federal Trade Commission conducted hearings and convened a workshop for scientists, economists, environmental activists and representatives of the leading American retailers of ‘carbon offsets’ and ‘renewable energy credits’ (RECs) to learn more about the rather opaque business models and practices of some companies.

Though the hearings were only exploratory in nature, the FTC was able to address some of the concerns and misgivings the public has about unregulated voluntary [...]

Last week, I began to take a look at some of the environmental initiatives underway at St. Louis-based Enterprise Rent-a-Car (which also own National and Alamo). While my discussion with VP of Corporate Responsibility and Communications Pat Farrell, and VP of Public Relations Christine Conrad, involved all five of the current “planks” in the company’s environmental platform, we were there to focus on its most recent announcement: customers could now purchase carbon offsets when reserving a vehicle by phone, or through the company’s web site.

The offset program with Terrapass started just over a month ago, with the company officially announcing it on January 15th. To its surprise, the program gained popularity before the official announcement: after the soft launch on January 1st, an average of 1000 customers a day were buying the $1.25 offset option. I did ask Pat about the controversy surrounding offsets: was this simply a way to make drivers feel better about doing the things they always do? Are they simply green “indulgences?” He told me,

That’s why the offset program is the fifth of the five planks in our platform. I often equate offsets with ‘marking time’ or ‘marching in place’: you’re doing something, but not necessarily moving forward. So, if that’s all you’re doing, that would make me uncomfortable. If you’re using them in combination with other solutions, though, that makes sense.

Last September, when discussing a new tool for vehicle fleet managers to determine the environmental impact of purchases, I made a quick reference to efforts by the rental car industry to “green” their fleets. At the time, I’d seen a number of press releases touting these efforts, particularly commitments to purchasing vehicles that produced lower levels of emissions. I remember thinking that I should reach out to St. Louis-based Enterprise Rent-a-Car to find out more about their efforts; unfortunately, thinking was as far as I got.

I got the chance to rectify that situation when I met with Pat Farrell, Enterprise’s VP of Corporate Responsibility and Communications, and Christine Conrad, VP of Public Relations, two weeks ago over lunch. While the focus of our discussion was the company’s new offering of carbon offsets (in partnership with Terrapass) to customers renting by phone or through the company’s website, Pat and Christine also wanted to discuss the range of environmental initiatives Enterprise had taken in recent years. These have included:

Greening its fleet: The company (which also includes National and Alamo) now owns 73,000 flex-fuel vehicles, and 4000 hybrids. Over 237,000 of its 1.1 million vehicles average at least 32 miles per gallon, and 264,000 have earned EPA Smartway certification.

Contributing to Biofuels Research: Last year, the Taylor Family, which owns the company, donated $25 million to create the Institute for Renewable Fuels at the Donald Danforth Plant Science Center.

Conservation Efforts: Enterprise’s charitable foundation has committed to plant 50 million trees over the next fifty years in partnership with the Arbor Day Foundation (though will not use these trees for offset credits)

The debate about carbon offsets rages on: Are they a true solution to encourage investment in clean, renewable energy and offset dirty fossil fuels? Or are they indulgences of the privileged that allow us to keep on with our polluting ways and a clear conscience?

TerraPass is a popular, for-profit seller of carbon offsets. They’ve leapt into the limelight with strategic partnerships like the one at Expedia.com, which allows customers booking travel

[...]

If you're flying or driving to your vacation destination offset those CO2 emissions your trip generates by purchasing carbon credits.

First you'll need to calculate how much you'll need to buy. There are a number of carbon calculators out there, but if you're looking to figure out your emissions for a single trip check out TerraPass or Carbonfund.org. Unlike other carbon calculators that help you find your yearly carbon footprint,

[...]