Terroir is not a small dog or related to 9/11
Localism, regionality, indigenous, terroir. What does it mean and why should we care? It’s mysterious. Ask two different winemakers, chefs or farmers for their definition and you will get three different answers.
The classic definition of terroir (pronounced ter-whahr) is “a taste or sense of a place” or it’s an item that “uniquely reflects its place of birth.” Literally, the French translation for terroir is “soil,” a term for the effect of land on flavor.
