National Geographic to Preserve Our Planet
Not to be left out of the recent environmental conservation programming niche, The National Geographic Channel is launching a mulitplatform initiative, Preserve Our Planet.
While their multiplatform strategy doesn't include a special TV series, The National Geographic channel is re-packaging their existing content and extending their educational reach beyond the screen. They're doing this by providing a template that can be localized and expanded into communities and schools (through cable [...]
