Posts Tagged ‘timberland’

New Facebook App Provides Good Green Reason to Screw Around at Work

earthkeepers mission possible agent profileNeed another reason to spend time on Facebook? Or, just getting tired of Mafia Wars, Kidnap!, or even Willy’s Sweet Shop? Today, Timberland and changents officially launch yet another excuse for playing on FB rather than getting your work done: Earthkeepers Hero: Mission Possible.

I’ve played around with the app for a couple of days now, and, yes, I see how it could get addictive. Playing off the spy thriller motif, you’re presented with “missions” that revolve around an action/activism scenario, and give you a green trivia question to answer. There’s a definite social media aspect to it: you can recruit “backers” from your Facebook friends (which you’ll need for higher-level missions), and even get clues from real Timberland Earthkeeper Heroes such as Christopher Swain, Cate Trotter, Sami Nerenberg, and Nate Bastien.

Nike, Starbucks Demand Congress To Act On Climate Change

Five leading companies joined Ceres today to announce a business coalition demanding stronger U.S. climate and energy legislation as early as 2009.

Green Footing Part 1: Much Ado about the Shoe

800px-tennis_shoes.jpgEditor’s note: We all know shoes leave a footprint, but probably haven’t given much thought to the environmental footprint created by shoe manufacturing. Travis Brown, a student in Professor Simran Sethi’s Media and the Environment course at the University of Kansas, takes a look at the impact of what we put on our feet. This post was originally published to the course blog on Monday, March 10, 2008, and on Triplepundit on Thursday, March 13, 2008.

America has a shoe problem.

2,286,472,000 shoes were purchased in the U.S. in 2005 according to the American Apparel & Footwear Association. There were 297,821,175 Americans alive at the end of 2005. That’s 7.67 shoes per person. Now I realize that I am a man and therefore do not understand the true glory of shoes, but this seems a little absurd. Think of all the different materials that go into making shoes and their packaging. Think of all the different places that those materials come from. Then think of where the shoes are made and how far they travel. In 2005, only 1.4% of consumed shoes were manufactured in America. 84.2% of American bought shoes that were made in China.

Just take a gander at this trend throughout the past few decades.

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