Green Options

As David Wigder wrote way back in 2006:

For green marketers, video sharing offers a powerful new channel to reach consumers and promote their message.  Specifically, video sharing enables marketers to:

· Engage consumers through compelling, multimedia experiences

· Facilitate word-of-mouth marketing efforts

· Attract highly influential online users they can leverage as brand advocates.  In fact, 28% of users that view online videos regularly “ranked themselves as the first person people come to for recommendations about TV and movies, compared with 12 percent of all online consumers” according to Jupiter Research (Online Video Search, 11/06)

Now even more options are available for eco friendly companies to promote their businesses to those key influencers – innovators and early adopters. Green focused videos on Youtube are rapidly climbing up the ranks of the most popular, spawning dedicated eco-only sites like EcoLive, GoGreenTube and GreenTV.