By John Simonetta •
October 2, 2008

This is a guest post by John Simonetta, owner of Proforma Green, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Jetline is entering the nonwoven market strong this season. As I mentioned in another blog Jetline currently has what I think are the lowest cost quality nonwoven shopping totes on the market today.
Now Jetline has just introduced two new nonwoven messenger style bags. This is a great idea because shopping totes are fine but they are a little boring. These new messenger bags are great for Ecopreneurists that target colleges, schools and generally a younger, hipper crowd.
But are they green? As most folks now poly nonwoven bags are made from plastic - polyprop is an oil derivative. However many people say, “so what, they are cheap, reusable and long lasting, they keep tradional plastic bags out of the landfills and trees on the mountains”.
Proforma Green sells messenger bags that are organic cotton and PET. A number of vendors can supply such bags. But because these messengers are nonwovens and from Jetline they are very cheap. For example we sell the Value Nonwoven Messenger Bag at $0.99 with one color imprint for a minimum run of 200 bags.
But again, are they green?
By John Simonetta •
August 24, 2008

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Leed’s is teaming up with AmericanForests.org. “Leed’s makes a donation to American Forest’s Global ReLeaf program for every EcoSmart imprint order we produce”.
The thing I like about this new deal is that you don’t have to do anything extra. If the client purchases Leed’s EcoSmart promotional items the donation is automatically made.
Simple. But….
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
The world often perceives marketing as a wasteful practice. However, it is still essential in every business.
The good news is that companies like ours,
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By Kelly Rand •
June 9, 2008
We sure do love our tote bags around here. Target, denim and sail cloth; yup, we are definitely in love. So, to add to our never ending list, I submit to you - Conserve.
Just like Be Sweet, Conserve is a company with a conscience. Based in Dehli, India, Conserve employs rag pickers in the slums of the city to collect an abundant resource; discarded plastic bags (the bags are so prevalent that they clog water drains and cows will try and eat them.) The bags are then washed and prepared and made into beautiful fashion bags. The process they use to make the bags produces no extra pollution and uses less energy than conventional recycling methods.
Getting the plastic off the streets and made into bags is a win-win for Conserve. They offer income to an otherwise disenfranchised people and help clean up the streets. They use no dye in their bag making process, relying on the variety of colors and color combinations that is found on the streets instead.
By Kelly Rand •
May 12, 2008
On top of all my various journals, I own way too many tote bags. Accumulation can happen fast. One too many conferences and craft fairs and bam! you have a closet over-flowing with totes.
It’s a good thing really, enabling you to BYOB (bring your own bag) on any numerous shopping excursions.
On one such recent shopping excursion to everyone’s favorite big box store, Target, I found another green offering to the tote world. Made [...]