Editor’s Note: This is a guest submission from John Addison, Publisher of the Clean Fleet Report.

After bicycling for 152 miles in 6 hours and 23 minutes in Beijing’s smoggy air, the gold medal was determined by a fraction of a second.

Spain’s Samuel Sanchez willed a supreme effort to out-sprint the world’s great riders like David Rebellin and Fabian Cancellara. Although Sanchez could ignore pain and exhaustion during the 152 miles, he could not hold back his tears while listening to Spain’s national anthem being played in recognition for his gold medal victory.

Fifty-seven million U.S. citizens ride a bicycle, at least, on occasion. Over one billion globally use bicycles, famously including millions in our Olympic host nation. For all of us “Everyday Olympians,” the pace is gentle as we enjoy exercise and fresh air. For some of us, the bicycle is a practical part of our commuting and reaching other destinations.

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Bicycling as a sport, whether it is for participants or spectators, has always held a special place in the hearts of Italians. Professional bike races, including Giro d’Italia and the Tour de France are followed passionately by the Italian people. This mass interest in cycling as sport helps to make Italians among the world’s most knowledgeable consumers of bicycles. Everything you have ever heard about bicycling in Italy is true. The weather, roads and cities are all perfectly suited for bike touring. Each of bicycling and walking itineraries throughout Italy is carefully crafted to blend the best that our country has to offer by taking the active traveler off the beaten track.

A growing number of Italian citizens look today at alternative mobility as the solution to a stressful way of life.

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