Green Options

Just how popular is the Prius? If you ask Jim Lentz, President of Toyota’s U.S. arm, it is so popular that it could soon sell even more units than Toyota’s perennial best seller, the Camry. Are hybrid cars really that popular?

To date, Toyota has sold two Camrys for every one Prius, but with over a million of the peppy little hybrids sold, and sales growing stronger every year, the Prius may soon join the Camry on the podium of top sellers.

I’ve always found most body kits to be silly. Side skirts, fender flares, and front splitters usually do little more than add weight and make a slow car look like it’s trying too hard to go fast. But every now and then a good, clean body kit can improve the appearance of a car, and if done right, even improve its aerodynamic properties.

Hybrids seem to be especially popular to make body kits for recently, with both the Toyota Prius and Ford Fusion Hybrid receiving different takes on body enhancements. Toyota is taking the game a step further with its Aerius body kit which offers subtle improvements to the exterior without negatively affecting the drag coefficient.

A lot can be said about Toyota’s hybrid flagship, the Prius. Heck, a lot already has been said about the odd, egg-shaped, fuel sipping little car. Love it or hate it, the Prius has been a sales success story, selling more units than all other hybrids combined while creating a cult of hypermilers and green geeks.

Looking to cash in on the success of the Prius, Toyota is reportedly planning to launch an entire line of Prius automobiles, perhaps even as its own sub-brand. The first contender for a new Prius badge is likely to be either a wagon or SUV, directly addressing the whole lack of cargo room on past Prius models.

According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.

The American hybrid landscape is shifting under our feet.

With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

“Premium … (adjective): finest, exceptional; premium quality.” So says Chambers Dictionary anyway. For me it usually translates to “bloody expensive”.

Come to think of it, that’s also a good description of the Lexus range: priced between $32,000 and $106,000, “cheap” is not the first word which springs to mind.

To many Americans, India is just another one of those countries with LOTS of people in the general vicinity of China where they sometimes get routed when they call customer support with questions about why the new HP they just bought won’t turn on.

And that’s a shame, really, because India has so much to offer. From excellent food to the funky movie scene, India has some pretty great stuff. And now we can add another bean to India’s basket — the country has been stealthily gaining a reputation with auto manufacturers as the place to build fuel-efficient, small cars for export to the rest of the world.

Where is the mainstream media when you need them? Probably off chasing another Micheal Jackson’s baby’s daddy. But they could do a lot more use into investigating the court case of Paice LLC vs. Toyota. In the lawsuit filed by Paice against Toyota, Paice claims that several of Toyota’s popular hybrid models infringe on patents held by Paice. Having won a similar case back in 2005, Paice is now seeking an exclusion that would keep Toyota hybrid imports from entering the U.S.

Total US hybrid sales jumped 48.6% in August from last August, buoyed up by Cash for Clunkers.

We Americans did the right patriotic thing with our clunker money last month, it turns out. We bought more American. And we bought more hybrid cars.  Ford was the big winner, making a big dent in Toyota’s hybrid sales.

Consumer reports tells us that 80% would rather buy US cars and 46% of us now prefer fuel efficient cars.

In an effort to drum up attention and support for their algae-based biofuel, Sapphire Energy has announced they will conduct a coast-to-coast journey in their “Algaeus” plug-in hybrid. Part electric hybrid, part biofuel vehicle, Sapphire claimes the Algaeus will get 150 miles per gallon from its hybrid/biofuel drivetrain.

The Algaeus will visit 10 cities, starting in San Francisco on September 8th and ending in New York City on the 18th.

The economy is down, but here is another sign that green technology may be the way out of our economic dilemma. US clean energy patents hit a record high last quarter.