Green Options

Toyota has big, big plans for the Prius, their flagship hybrid sedan. While they play the yes-no-maybe game with the Prius a brand name in-and-of-itself, they are taking the hybrid to the next level by offering a plug-in version of the Prius for the 2011 model year. Called the Prius PHV, it will have a short all-electric range as well as the ability to travel highway speeds under electric-only power.

Just how popular is the Prius? If you ask Jim Lentz, President of Toyota’s U.S. arm, it is so popular that it could soon sell even more units than Toyota’s perennial best seller, the Camry. Are hybrid cars really that popular?

To date, Toyota has sold two Camrys for every one Prius, but with over a million of the peppy little hybrids sold, and sales growing stronger every year, the Prius may soon join the Camry on the podium of top sellers.

I’ve always found most body kits to be silly. Side skirts, fender flares, and front splitters usually do little more than add weight and make a slow car look like it’s trying too hard to go fast. But every now and then a good, clean body kit can improve the appearance of a car, and if done right, even improve its aerodynamic properties.

Hybrids seem to be especially popular to make body kits for recently, with both the Toyota Prius and Ford Fusion Hybrid receiving different takes on body enhancements. Toyota is taking the game a step further with its Aerius body kit which offers subtle improvements to the exterior without negatively affecting the drag coefficient.

A lot can be said about Toyota’s hybrid flagship, the Prius. Heck, a lot already has been said about the odd, egg-shaped, fuel sipping little car. Love it or hate it, the Prius has been a sales success story, selling more units than all other hybrids combined while creating a cult of hypermilers and green geeks.

Looking to cash in on the success of the Prius, Toyota is reportedly planning to launch an entire line of Prius automobiles, perhaps even as its own sub-brand. The first contender for a new Prius badge is likely to be either a wagon or SUV, directly addressing the whole lack of cargo room on past Prius models.

One deft criticism of electric cars is that they lack ambient noise to warn others of their impending approach. This is especially worrisome for the blind or elderly, and even early hybrids like the Prius are criticized for being too quiet in a world weened on engine noises. Then there are those of us who demand a growling engine as part of the automotive experience.

But that may all change in the not too distant future, as hybrid or electric cars may come equipped with artificial engine noises. You may even be able to customize the tunes coming out of your automobile.

This one really made me giggle.

Tuning powerhouse Tommy Kaira has given the third generation Toyota Prius an aggressive makeover that is purely cosmetic.