Green Options » toys r us http://greenoptions.com/tag/toys-r-us Posts tagged 'toys r us' Thu, 21 Aug 2008 13:30:16 +0000 http://wordpress.org/?v=2.5.1 en Toys R Us: Greenwashing or Advertising? Who cares. http://ecochildsplay.com/2008/08/21/toys-r-us-greenwashing-or-advertising-who-cares/ http://ecochildsplay.com/2008/08/21/toys-r-us-greenwashing-or-advertising-who-cares/#comments Thu, 21 Aug 2008 13:30:16 +0000 Jessica Gottlieb http://ecochildsplay.com/2008/08/21/toys-r-us-greenwashing-or-advertising-who-cares/ HolyMolyToysRUs I’m super dee duper excited that you are now marketing to my child’s eco conscious side.

Cuz, ya know, kids need new stuff all the time.

Sorry folks, I’ll try and regain my composure now. I just wanted to start this post off with an appropriate amount of ridiculousness. I get that Toys R Us is trying to get on the green bandwagon. They’ve sent out a press release that includes this:

Toys”R”Us stores nationwide are now offering customers another way to go “green” with a new line of “R”Us branded reusable bags in a variety of eye-catching styles and colors.

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]]> http://ecochildsplay.com/2008/08/21/toys-r-us-greenwashing-or-advertising-who-cares/feed/ The Ultimate Greenwashing: Barbie Goes Green http://ecochildsplay.com/2008/05/01/the-ultimate-greenwashing-barbie-goes-green/ http://ecochildsplay.com/2008/05/01/the-ultimate-greenwashing-barbie-goes-green/#comments Thu, 01 May 2008 12:43:08 +0000 Jennifer Lance http://ecochildsplay.com/2008/05/01/the-ultimate-greenwashing-barbie-goes-green/ BarbieAlmost a month ago, we received a press release for Barbie™ BCause, an attempt by Mattel to fool consumers into believing made in China, plastic, out-of-proportion dolls were green. I sent it out to our Eco Child’s Play writers stating, “Anyone want to take this on. I can’t do it. I’d be struck by lightening or something. ” Beth Bader responded that there had been too many lies, too much deception to believe such sustainability claims. So I thought green Barbie was dead to our blog, until Skye Kilaen of Crafting a Green World sent me an interesting article from Mother Jones. MJ writes:

When I first saw the press release about a “green” Mattel collection of accessories called Barbie BCause, I thought it was an April Fool’s joke. Apparently not. Mattel’s new “playful and on-trend” collection of hats and bags for young girls will be released “just in time to celebrate Earth Day in style.” Which is pretty ironic, really, given that Barbie dolls themselves are made out of plastic and are packaged in even more plastic. And not the kind of plastic you can throw in the recycling bin, either.

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]]> http://ecochildsplay.com/2008/05/01/the-ultimate-greenwashing-barbie-goes-green/feed/ Toys R Us New Toys - Eco Friendly; Still Made in China http://ecochildsplay.com/2008/04/02/toys-r-us-new-toys-eco-friendly-still-made-in-china/ http://ecochildsplay.com/2008/04/02/toys-r-us-new-toys-eco-friendly-still-made-in-china/#comments Wed, 02 Apr 2008 12:53:50 +0000 mcmilker http://ecochildsplay.com/2008/04/02/toys-r-us-new-toys-eco-friendly-still-made-in-china/ toysrus-logo.jpgNow that the word is out, Toys R Us is going green, it’s time perhaps to look a little harder at exactly what is being offered to parents looking for more safer, healthier toys for their children. After last year’s, lead paint/ phthalate/magnet scares, it’s no wonder Toys R Us is announcing a whole new line of eco friendly toys available in stores in time for Earth Day, April 22, 2008

But…they’re still made in China.

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]]> http://ecochildsplay.com/2008/04/02/toys-r-us-new-toys-eco-friendly-still-made-in-china/feed/ Toys R Us Goes Green, But Questions Remain http://ecochildsplay.com/2008/04/01/toys-r-us-goes-green-but-questions-remain/ http://ecochildsplay.com/2008/04/01/toys-r-us-goes-green-but-questions-remain/#comments Tue, 01 Apr 2008 11:35:06 +0000 mcmilker http://ecochildsplay.com/2008/04/01/toys-r-us-goes-green-but-questions-remain/ toys-r-us-toys.jpgParents looking for organic and natural toys won’t have to go quite so far to find them according to an announcement released today. On Earth Day, April 22, 2008 Toys R Us and Toys R Us online will start selling a private label brand of toys.

The toys will be packaged in earth-tone colored boxes that bear a stylized “R” seal featuring a green leaf, encircled by the words “Recycle, Renew, Reuse, Re-think,” and signifies for parents that the toys are eco-friendly. The packaging itself will be made from no less than 70 percent recycled materials, according to the company.

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