Green Options

It’s hard to believe that it’s already been a decade since my wife and I opened our doors of Inn Serendipity in southwestern Wisconsin.

Our marketing background at a large advertising agency in Chicago taught us the value in protecting your company name and brand by trademarking your logo with the U.S. Patent and Trademark Office (USPTO). For Inn Serendipity, we did so from the very

[...]

Starbucks announced yesterday that it has reached a licensing agreement with the Ethiopian government regarding the marketing use of Ethiopia's well-known coffee producing regions, most notably Sidamo, Yirgacheffe and Harar.

This is the resolution to a row that Starbucks began last year when the Ethiopian government filed applications to trademark its most famous coffee names. Securing the rights to these names would enable Ethiopia to capture more value from trade, by controlling

[...]