By Alicia Erickson •
June 15, 2007
Brady provided a detailed description of the various Fair Trade labels and to which products they can be applied, but what is the real difference between them? Labels such as the TransFairUSA are applied to specific transactions, so you can be assured that the coffee or banana you are buying has met the Fair Trade criteria. However, this label does not ensure the company is committed to the goals and ideals behind Fair
[...]
By Brady Swenson •
June 13, 2007

In 1988, in an effort to expand the distribution of fair trade products to mainstream retailers, a Dutch Alternative Trade Organization, Solidaridad, established a creative solution to increase sales while maintaining consumer trust. The organization created a label, called Max Havelaar, which guaranteed that the goods met certain labor and environmental standards. The label, first only applied to coffee, was named after a best-selling 19th century book about the exploitation [...]