Green Options

How does a community develop when preserving a sense of place is essential to the long-term prosperity and quality of life for those who reside there?

When development starts taking on the “more is better” mantra, some communities opt to take a breather, declaring a moratorium on development until county and municipalities can get a handle on what its residents want and what the environment can handle. That’s exactly what almost happened in 1996 in Wisconsin’s Door County, one of the most scenic and alluring places in the state with over 300 miles of scenic shoreline.  The then Door County Chamber of Commerce called for a development moratorium for all townships (except the City of Sturgeon Bay) in Door County until careful study was made as to exactly how new large-scale construction development would impact the quality of life for all those who reside in the county.  Surprisingly, it never gained traction, and the initiative died.

Yet years later, on a recent trip with my family and friends, we savored an authentic “fish boil” prepared with white fish caught just off the tip of the peninsula, hiked in one of the many state parks, sampled plenty of Door County’s famous cherry juice and pie, and meandered through postcard perfect small towns with names like Fish Creek, Sister Bay and Baileys Harbor.  As a credit to its natural beauty and cultural richness, the county was among the original pilot communities for Travel Green Wisconsin, having earned somewhat of a reputation for being green before green was the thing to be.

Imagine that: Walking through a network of trails from our Wissahickon Farms Country Inn, a rustic private cabin nestled in the woods, to grab dinner in town more than a mile away where the restaurant, Indian Creek Orchard Winery and Grille, features mostly local ingredients to prepare their Elk burgers and homemade sauces and soups. We started our hike on the 98-mile Gandy Dancer State Recreational Trail which passes through an edge of the 30-acre Country Inn property, a property certified by Travel Green Wisconsin.

Given the bears in the area, my son and I had quite the adventure: he made a “bear stick” to defend ourselves on the rare chance we might encounter one. After dinner, we wandered down to Overlook Park, featuring the River Spirit sculpture, before continuing along the riverfront on yet another trail to the St. Croix National Scenic Riverway Visitors Center – spotting a bald eagle soaring overhead along the way.  Ecopreneurial enterprises filled up many of the storefronts we peaked into downtown.

Getting around town without touching a car is completely possible in St. Croix Falls, Wisconsin, rightfully earning its moniker, “the city of trails.” While some places aspire to be something they’re clearly not, nor ever have been, St. Croix Falls is a place that features what they have in abundance: their network of walking, jogging, biking and hiking trails – and nature.

In St. Croix Falls’ historic downtown area, you can park the car and spend the rest of the time on foot or bike as you discover a segment of the 1,000-mile Ice Age National Scenic Trail or the more than 10 miles of hiking trails in the Interstate State Park. Thanks to the spectacular St. Croix River, stunning coulees and “dalles” (ancient rock outcroppings), the community has emerged from its extractive history as a logging town and fur trading post to one of the premier places in the Midwest for the enjoyment of the outdoors, on foot, bike or in a kayak on the river.

I’m coming to the conclusion pretty fast that just about every hotel will eventually be walking the talk when it comes to going green – though some are walking slowly while others are galloping as if there isn’t a minute to waste. While ecotourism continues to grow internationally, more American companies are grasping that going green can save some green too, which is also a point I make in ECOpreneuring.

A recent trip to Milwaukee, Wisconsin (to enter a few food items in our Wisconsin State Fair) found my family and I bedding down at the Hotel Metro, a boutique, high-rise luxury 63 room hotel that features numerous green aspects, from energy efficient lighting to a rooftop hot tub spa kept clean by using a salt-water system, rather than chlorine. Metro Hotel is the first Milwaukee hotel to be certified by Travel Green Wisconsin, racking up 67 points in total.

While there are some who say we will (or should) travel less in the coming years — and perhaps some of us will — let’s not forget that the travel industry is the second largest industry on this planet after the industrial-military complex. It’s vitally important to many communities, businesses and organizations, ours included. We operate Inn Serendipity Bed & Breakfast, completely powered by the wind and sun.

My first post on ecotourism presented an approach to travel that sustains, enhances or restores diverse ecological systems, preserves the economic and social well-being of the local and global community, and fosters a greater understanding on the part of the traveler of nature, culture or the community visited. It’s the “triple bottom line of profits, planet and people” I write about in ECOpreneuring, applied to the travel industry.

This type of travel usually provides the ecotravelers with authentic experiences (read: not merely heads on beds) and the travelers themselves participate in the renewal, restoration or revitalization process underway by the community, business or organization. Ecotourism is a departure from the consumption and luxury focus of the mainstream tourism industry that touts all-inclusive resorts and 4-star amenities with little or no thought given to paying livable wages to employees or producing some of their own energy on site.

Since piloting a green travel program in 2007, the State of Wisconsin’s Department of Tourism, through their Travel Green Wisconsin program, has provided a framework by which already green tourism related businesses can be more easily found while those enterprises that recognize that there’s more green in going green can follow detailed certification requirements to embark on their journey to evolve, as all organizations will need to do sooner, or later, as a restorative enterprise that follows not just the laws of supply and demand, but also the laws of nature.