Green Options » triple bottom line

Yearn Worthy Yarn: Be Sweet

Kelly Rand — Thu, 05 Jun 2008 17:30:20 +0000

It warms my heart when I come across a company that touches all aspects of the triple bottom line - financial, social and environmental. It really gets my blood pumping when that company produces yummy yarns.

Created by Nadine Storyk Curtis, Be Sweet is one such company that has all those lines covered. While living in South Africa, Curtis became enamored with the local craftspeople and wanted to share in their creativity and resourcefulness.

Working with a rural South African community, Be Sweet offers over 15 different yarns that are hand spun and dyed by women who work within a job creation program. All of Be Sweet’s yarns are made from natural fibers and most are created from using leftover yarn tid-bits and environmentally friendly fibers like bamboo.

Green Dreams: Starting a Green Graphic Design Business

Megan Prusynski — Sat, 23 Feb 2008 15:28:33 +0000

Starting a business takes a lot of time, effort, and planning. An entrepreneur has to wear many hats, juggle several tasks at a time, and be incredibly organized. So why would any business owner want to add protecting the environment and saving the planet to their already endless to-do lists? It’s all about the dream.

Which brings me to my dream. It combines two of my favorite things, graphic design and the environment. My goal is to start my own graphic and web design studio that focuses on projects that have a positive impact on people and the environment. This is why I wanted to become a designer in the first place. Good design has the power to communicate in ways that nothing else can. It can educate, open minds, inspire thought, and incite change. An image is truly worth a thousand words, and I want the graphics that I create to have real meaning and a positive message. It would be nice to make a living doing it, too.

Celebrate Fair Trade Month

Brady Swenson — Mon, 24 Sep 2007 16:27:56 +0000

As I continue to write and think about the issue
of Fair Trade, it becomes more and more apparent to me that our economic system is a root cause for a wide array of our world’s woes. Instances of poverty, disease, wars (and the dehumanization that accompanies all three), and our quickly degrading environment occuring all over the world (but especially in the poorer Southern hemisphere) can all be traced back to an economic system that prizes pure economic profit above all else: above fairer distribution of the world’s wealth, above the health of the world’s poor, above the lives of those unfortunate enough to live in resource-rich regions targeted by corporations (and therefore governments and militaries) and even, amazingly, above nature and its delicate environment that produces these economically valuable resources. This economic system, very obviously, is unfair and unsustainable. We can do better.

Fair Trade is proving that an economic system that focuses on a triple-bottom line (considering people, planet and profit as equally important outcomes of business operation) can work, and work better, for everyone and everything involved. October is Fair Trade Month and Global Exchange’s Fair Trade Month page says it best: this is indeed "a great opportunity for people throughout the United States to support, promote and celebrate a socially responsible system of trade that prioritizes the needs of human beings and the environment over the drive for profits."

So this is the month to get involved and make some collective noise about economic justice and sustainability. One great way to shout out is to direct a video about Fair Trade for the Connect with Fair Trade Video Contest. Doing so could just end in your visiting a Peruvian Fair Trade farming co-operative courtesy of TransFair. If you make a great video and end up winning, I also suggest you write to GO editor Jeff McIntire-Strasburg and offer to do a write-up of your experience in Peru.

According to TransFair, 56% of people who are aware of Fair Trade make a point to purchase Fair Trade certified products whenever available. Help increase awareness and availability of Fair Trade products by encouraging your local grocery market to carry Fair Trade and participate in the Fair Trade month celebration. TransFair makes it easy with educational marketing materials and contest promotions to intrigue customers.

Perhaps my favorite Fair Trade month promotion joins activism and a great holiday, Halloween. Order your Fair Trade Trick or Treat action kit from Global Exchange, and you’ll have everything you need to tell others just how boo-tiful(!) trade can be: tasty chocolate from Equal Exchange, and knowledge of a better way to trade.

At the very least, talk to your friends and family about this idea, email this article around, whatever little bit you can do to just keep the Fair Trade buzz growing.

Green Business: Is Green the New Gold?

Cassie Walker — Thu, 20 Sep 2007 20:57:58 +0000

I’ve heard of many things being "the new black" but now the question seems to be, "Is green the new gold?"

At least that’’ the question posed by the organizers of the upcoming Opportunity Green Conference. Developed through a partnership with UCLA’s Sustainable Resource Center, the conference is also sponsored by many well-known names, including Clif Bar and Treehugger.

The conference will bring together those involved in all aspects of green business, from visionaries and entrepreneurs to executives and investors, all of whom are dedicated to building socially conscious, sustainable, and profitable enterprises.

To be held on Saturday, November 17 at UCLA, the conference features several speakers well-known in the socially-conscious world of business, including:

Jonathan Greenblatt, Co-founder of Ethos Water
Josh Dorfman, Author/Producer of The Lazy Environmentalist
Max Schorr, Publisher and Founding Editor of GOOD Magazine
Graham Hill, Founder of TreeHugger.com
Gunther Lie, Director of Interactive Media for Method products
Ellen Strickland, Founder/Owner of Livingreen

The "emerging agenda" (I love it!) features a plenary session on Marketing and Trends plus many options for break-out sessions, including Green 2.0: Connecting to Our Community, The Clean Tech Revolution, Opportunities for Green Investment Capital, and Business Blogging 101 (you can bet I’ll be at that last one). There are also significant opportunities for networking, including the Wrap-up Party, billed as a "spectacularly green event."

Organizers have developed an aggressive list of objectives and learning points for the conference. Of course, connecting those working within the sustainable community is key — there is much to learn from each other. Thus, the conference will provide a forum for collaboration on how to grow a profitable company that is focused on the Triple Bottom Line.

This is of particular interest to me. The profitability piece of the Triple Bottom Line is easily measured, having always been a staple of business metrics. And as the saying goes, "What gets measured gets done," but the measurement of the people and planet aspects tends to be more difficult. I’m curious to see how others approach this challenge.

Also, participants will discuss what has and hasn’t worked in growing socially conscious businesses, including viral marketing and growth tactics, plus tools you can use to build and scale your business, like online networks.

With more than 500 expected to attend, this conference is certain to help business people learn how to make gold from their green.