To keep the momentum going, Rob has also set up an @ecomonday account on Twitter, where you can look for the most recommended green Tweople to follow. @Ecomonday will only follow those that follow @Ecomonday and those who are recommended in the meme.
Rob told me a total of 230 people were recommended on this first ecomonday. I’d say it’s off to a great start! (Use the new sidebar Twittersearch on your Twitter page to find #ecomonday recommendations from last week [...]
This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
After reading mcmilker’s piece on Tweeting Green, I began working with her to set up our own Twitter page.
Setting up a Twitter account for a brand is very simple, however I did have to ask her a few questions like, what the heck is a tiny URL, (a Twitter protocol design to shorten URLs so they fit in the very short message space of a Tweet), which lead to what the heck is a Tweet (a Twitter posting), etc., etc.
Our original idea with Twitter is to use the service as a business-to-business platform to tell clients and others about the specials that are running on promotional products we carry. By sending text messages to mobile phones we can reach the sales and marketing heads we need to reach as they run around during the day, instead of waiting for them to access email. Or they can check the site for the latest deals.
If you are an avid Twitter user, you might have been able to notice the power of social media and the perhaps terrifying way this new phenomenon can impact businesses large and small. This past weekend when #Motrinmoms surpassed “Obama” as the most searched for term on Twitter , it forced J&J’s McNeil Consumer Healthcare into a company in dire need of a social media crisis plan!
But, I contend, Twitter was only part of the story!
Two days after a new ad push for Motrin triggered an online backlash, J&J’s McNeil Consumer Healthcare unit is pulling the campaign, from the New York office of independent shop Taxi, and begging a vocal mommy-blogging nation for forgiveness.
I had a bit of an inside view of this phenomenon, as Jessica and I both write for Our sister site, Eco Childs Play and Silicon Valley Moms and I follow her on Twitter. So, as a social media marketer, it was interesting to me to watch this whole grass roots campaign develop over the weekend.
