Green Options » Tweets

Twitter Goes Green on #EcoMonday – 100 Plus Green To Follow On On Twitter

mcmilker — Fri, 01 May 2009 13:09:28 +0000

Last Friday I read an interesting piece on Mashable Beyond #FollowFriday: 24 Daily Twitter Memes. Memes on Twitter are hashtags to help you keep track of a topic on Twitter – #green and #greentweets are ones I commonly use in my Twitter stream, to label items that might be of interest to the green community.

Now, like popular memes on blogs, a number of Twitter memes have gone weekly. The most well known is #Followfriday. To use it Twitterers simply list some of their favorite folks to follow and add the hastags #followfriday.

My first thought after reading this article was, “Wow, wouldn’t it be great if we had a #followfriday like tag for the green community?”

Over the weekend though, while I was playing around with ideas like #sustainable saturday and #greentuesday my blogger buddy and green web strategist, Rob Reed of @maxgladwell fame came up with #EcoMonday, which appeared early Monday morning and spurred hundreds of Twitter fans to recommend their favorite green Twitter streams.

To keep the momentum going, Rob has also set up an @ecomonday account on Twitter, where you can look for the most recommended green Tweople to follow. @Ecomonday will only follow those that follow @Ecomonday and those who are recommended in the meme.

How Small Brands Use Twitter - Report From The Field

John Simonetta — Mon, 15 Dec 2008 14:39:46 +0000

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

After reading mcmilker’s piece on Tweeting Green, I began working with her to set up our own Twitter page.

Setting up a Twitter account for a brand is very simple, however I did have to ask her a few questions like, what the heck is a tiny URL, (a Twitter protocol design to shorten URLs so they fit in the very short message space of a Tweet), which lead to what the heck is a Tweet (a Twitter posting), etc., etc.

No really, Twitter is very easy to use and set up. Follow us at http://twitter.com/proformagreen.

Our original idea with Twitter is to use the service as a business-to-business platform to tell clients and others about the specials that are running on promotional products we carry. By sending text messages to mobile phones we can reach the sales and marketing heads we need to reach as they run around during the day, instead of waiting for them to access email. Or they can check the site for the latest deals.

How#MotrinMom Brought Down J&J

mcmilker — Tue, 18 Nov 2008 15:12:10 +0000

If you are an avid Twitter user, you might have been able to notice the power of social media and the perhaps terrifying way this new phenomenon can impact businesses large and small. This past weekend when #Motrinmoms surpassed “Obama” as the most searched for term on Twitter , it forced J&J’s McNeil Consumer Healthcare into a company in dire need of a social media crisis plan!

This post contains additional media. Click here to view the full post.

But, I contend, Twitter was only part of the story!

From Ad Age:

Two days after a new ad push for Motrin triggered an online backlash, J&J’s McNeil Consumer Healthcare unit is pulling the campaign, from the New York office of independent shop Taxi, and begging a vocal mommy-blogging nation for forgiveness.

Though the ad had been out for a month, it finally caught the attention of our own prominent Green Options blogger, Jessica Gottlieb who started Twittering about it and published this piece More Outrage as #MotrinMoms Reaches #2 On Twitter on Eco Child’s Play, as well as this one on her own blog, the news spread like wildfire and resulted in the ad being pulled from the website and replaced with an apology.

I had a bit of an inside view of this phenomenon, as Jessica and I both write for Our sister site, Eco Childs Play and Silicon Valley Moms and I follow her on Twitter. So, as a social media marketer, it was interesting to me to watch this whole grass roots campaign develop over the weekend.