Green Options

The Uganda Wildlife Authority (UWA) is launching a high-tech initiative in an effort to promote awareness, tourism, and gorilla conservation. The unique Friend a Gorilla project will launch on September 26th in Kampala.  Gorilla enthusiasts will now be able to watch, track and befriend real live gorillas from the comfort of their own home.   But wait - there’s more!

The poor guy just wanted to watch a baseball game. And then this selfish, nasty woman had the gall to–gasp!–breastfeed in the seat in front of him. Oh, the horror!

So he did what any sane representative for a radio program would do: He Tweeted his disgust. He made sure to toss a few choice words in there, like:

‘crazy‘, ‘no shame‘, ‘rude‘. And don’t forget that ever-popular suggestion, ‘Can’t she go in back?‘

But this so-called radio personality, Tim Mihalsky, had standards, folks. It’s indecent to breastfeed in front of him. That is, unless…

if she was hot, it woulda been a different tweet

But people were watching. It’s the magic of Twitter. Use a term, and anyone following that thread can watch your foot-in-mouth disease as it gets progressively worse. That’s where he came up against Feminist Breeder, a former rocker mom who is from, as DJ articulate said,

Chicago or, some ghetto place like that.

How to Use Twitter to Engage Green Consumers Slide Show given at The Cool Twitter Conference

This post is a collaboration between Max Gladwell and Mashable’s Summer of Social Good charitable fundraiser. It is the second in our series of #10Ways posts being published simultaneously across as many as 300 blogs.

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That’s one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite charity or causes you are passionate about through social media.

Below is a list of 10 ways you can use social media to show your support for issues that are important to you. If you can think of any other ways to help charities via social web tools, please add them in the comments. If you’d like to retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways.

1. Write a Blog Post

Blogging is one of the easiest ways you can help a charity or cause you feel passionate about. Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle. Because your friends or readers already trust you, what you say is influential.

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest, Kiva, Healthy Child, Healthy World, Environmental Working Group, and Water for People. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here.

You should also consider taking part in Blog Action Day, a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty). Blog Action Day will be on October 15 this year.

2. Share Stories with Friends

Another way to spread awareness among your social graph is to share links to blog posts and news articles via sites like Twitter, Facebook, Delicious, Digg, and even through email. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network.

You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about.

Today is UN World Environment Day and they are running a unique campaign on Twitter. I always like to see non profits use social media effectively and this is a great campaign being driven by the always active green group on Twitter. We previewed this campaign in the middle of May and now the day is here to help them reach their goal of 10,000 followers.

You hear so much about people striving to live a greener, more sustainable life. You may at times wonder, who else is doing it, and is all that happy talk translating into real world results?

Three friends decided to find out. As they put it,

Mandy, Ryan and Brady are ‘bikepacking’ 12,000 miles to the East Coast and back to California, using solar-powered electronics and leg-powered bicycles. The result is a feature-length documentary film that will present [...]

June 5th is United Nations World Environment Day. The U.N. Environment Programme has setup a twitter campaign called ‘twitter for trees’. All you have to do is ‘follow’ http://twitter.com/unepandyou and they will plant a tree. The goal is to get 100,000 followers by June 5th. That plants 100,000 trees, so lets get started!

Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.

Editor’s note: This is first guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.