Green Options

What do you get a kick out of in the fashion world? All who look at fashion as art sense an endocrine rush out of admiring a design they treasure. Some turned on by this, some that.

I confess that I get my kicks out of discovering “green” innovative design talent that I’m convinced has a bright future. Some friends tell me about their similar intuitions, such as predicting the fame of upcoming actors and actresses. Then others about musicians and singers. You get the idea.

BBC Scotland is leveraging kids’ pension for codes, clues, missions and 007-style in a fun little interactive for young kids 7-9 called The Environmental Intelligence Unit.

In classic “the world needs your help” secret agent mode, the game puts the child in ‘action-hero’ context to take on traffic, pollution and rubbish aligned with the three R’s of reduce, reuse, recycle.

It’s a pretty basic primer to seed core concepts in sustainability, but definitely age appropriate, incorporating factoids and video clips as kids become environmental agents on a mission to ‘find the missing R.’ (spoiler alert: the teacher’s page will fill you in on what that “R” is!)

There are four island missions (house, clear out, school, beach) and if kids engage in all four to obtain the right code words they can receive a final Eco Certificate. (hmnn…I know this is geared more for ‘reach and teach’ tactics, but I could think of some more creative/green awards that might be a better fit than a printout! So ping me, BBC, the idea hamster here will give you some freebie creative director ideas!)