Clean tech has passed biotech and IT as the top venture capital (VC) investment category in the world. This is after investments in leading clean tech markets increased by 10% in the third quarter of this year.

Cleantech Group released findings on Wednesday showing that the cleantech sector “accumulated $1.59 billion across 134 companies” and this was 10% more than the $1.2 billion it had accumulated in the second quarter.

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While cleantech investment appears to be on the rebound, it’s clear the recession isn’t over yet. Mark Jensen, managing partner for the venture capital services group at Deloitte & Touche, said Wednesday that about half of the largest venture-capital firms expect to reduce their overall investments in the next few years in response to the recession.

But venture-capital firms expect cleantech to fare better than most other categories. According to the Deloitte survey, a whopping 95 percent said they plan to either increase or maintain their level of cleantech investment, with 63 percent anticipating more investment and 32 percent expecting to invest the same amount as they do now.

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Solar venture investments hit a three-year low in the second quarter, the Cleantech Group said Wednesday. According to Brian Fan, senior director of research for the group, solar startups in North America, Europe, China and India raised a total of only $113.8 million for the quarter, which is down 7 percent from $365.7 million in the first quarter and down 86 percent from $834.7 million in the year-ago quarter.

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As stimulus funding leads some industry insiders to think of Washington as “the new Wall Street” for green energy, some investment experts say they’re concerned about the government’s new role. “I worry about the government as a dealmaker in this space,” said Tom Bratkovitch, director of LP Capital Advisors, a consulting firm for private-equity investors, at a Thomson Reuters conference in Palo Alto, Calif., this week. “I just don’t know if the government is the best one to make decisions in this space.”

After all, the federal government has supported some technologies that have not panned out, while missing some that have ultimately been successful. The government also has a reputation for moving slowly – though the Department of Energy certainly is trying hard to get stimulus money out as quickly as possible – and the applications for the grants and loan guarantees can be extremely time-consuming.

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In other words, it’s still down from last year, but deals are still happening and money is still available, he said. “The amount of investment is not continuing to plummet; it’s stable,” Kachan said. “Some might say we’ve reached bottom.”

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As most of the first generation corn ethanol world has started to exit stage left in a loud and raucous way, the pioneers of second generation cellulosic ethanol — what I like to call “celluline” — have been quietly conducting dress rehearsals for their grand entrance.

And now the world of cellulosic ethanol has an honest-to-goodness demonstration plant to prove that it works. The plant will produce 1.4 million gallons of ethanol a year. Although it’s not at the commercial scale yet (60+ MGY), this represents a huge leap forward for second generation ethanol, which to this point has been full of promises but lacking on deliverables.

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At first glance, the latest numbers from the Cleantech Group look like terrific news. After all, they conclude that 2008 was a record year for cleantech investments, with venture deals in North America, Europe, Israel, China and India reaching a total of $8.4 billion, up 38 percent from $6.1 billion in 2007.

But most of that money was dealt out in the first three quarters, with investment slowing significantly – as expected – in the fourth quarter.

According to preliminary numbers, venture capitalists in these regions committed $1.7 billion in 99 deals in the fourth quarter, down 35 percent from the third quarter and 4 percent from the fourth quarter of 2007. In North America, by far the biggest venture-capital region, fourth-quarter investments totaled $1.14 billion, a decrease of 38 percent from $1.83 billion in the third quarter and of 5.8 percent from $1.21 billion in the last quarter of 2007.

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Think of Björk and the Icelandic musician’s bizarre videos, eccentric clothing and eclectic music might spring to mind. Now she’s bringing a new theme to her persona: money.

Reykjavik, Iceland-based Audur Capital is raising money for its second venture-capital fund, named Björk, focused on greentech startups (via Earth2Tech and The New York Times). The singer and Audur jointly established the fund to help turn around Iceland’s economy, which was crushed by the country’s banking collapse in the fall. Audur seeded the fund, expected to close in March, with an investment of 100 million Icelandic kronur (about $816,330).

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Icelandic star — and part time swan — Björk is using her celebrity to jump start a venture capital fund focused on women, and the environment.

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I really enjoy How To Change The World,a practical blog for impractical people. Now tell me, doesn’t that ring a bell with all green entrepreneurs? Here’s an excerpt from a  recent post, actually a series of videos Guy has on The Art of Raising Venture Capital.

Good tips for ecopreneurs!

Related Posts:

How to Approach a Venture Capital Firm with Your Eco Business

Eco-Angels: Venture Capital For Socially Responsible Eco-Businesses

How to Pitch Your Green Business to a Venture Capital Firm or Other Investor

Ecopreneurist: How to Approach a Venture Capital Firm with a Cleantech Business Idea

The money will be distributed to Verenium over the next 18 months, with a likelihood of further investment and cooperation beyond that point. Under the agreement, BP will have broad access to Verenium’s research, production facilities, and technology.

Although relatively late to the fray, BP thinks this investment gives them the “most advanced technology for transforming [cellulosic material] to biofuels,” as Sue Ellerbusch, president of BP Biofuels North America said.

Verenium claims to have the edge in cellulosic ethanol production through genetic engineering of the microbes required to turn the cellulosic material (switchgrass, wood chips, sugarcane bagasse, miscanthus) into ethanol.

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If you are like most entrepreneurs, you are living and breathing your new business or business idea, and everything seems important. And truly it all is. However, you need to step outside of all of that for a moment and extract a few uber-important points.

Look at your business from the point of view of a potential investor. The investor wants high returns with low risk. And if you are reading this blog, you probably have a green venture and will be reaching out to double-bottom line investors, so you need to have a forecast for an impressive environment impact as well.

Four Points to Fit into Your Green Business Elevator Pitch

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Aptera also plans to use the new funds to construct a manufacturing facility in Vista, CA, close to the company’s present headquarters in Carlsbad.

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Although this answer is an over-simplification, I’ll recommend to you: Personal Contact.

A few days ago, a venture capitalist told me that he, with the other three partners in his firm, look at 1100 companies a year. These people have a lot of other things to do as well, such as attending board meetings of portfolio companies, conducting detailed due diligence for the few firms they choose to seriously consider for investment, speaking on panels at conferences, etc.

If you send an email to someone who gets hundreds of emails a day, you really need to stand out. Ideally, your subject line would say, “Referral from X.”

Making it Personal

Keep in mind that investors in early-staged companies are investing in people. Before it is really up and running, a Company doesn’t have much value. Ideas are a dime a dozen.

The value is built by executing on a vision and creating a brand, a customer base, a strong team, revenue streams, etc. It is as important to be seen as a trustworthy, capable person as it is to have your business idea be judged as sound.

You’ll have a higher rate of responses from potential investors, if you make use of introductions.

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The Next Generation of Sustainable Capital

The Investors’ Circle spring conference attempted to answer that question during a lively breakout session entitled “Slow Money: New Strategies for Investing in Local Food Systems.” Attended by reps from next generation investors such as SJF Ventures, Transformative Capital, and Renewal Partners, the conference blended a business pitch competition, philosophical discussions, an entrepreneur showcase, and community education in an effort to jump start the transition to a sustainable economy. Ecopreneurist writers were out in full force at the conference, with Leah Edwards blogging the “Is Organic the Next Clean Tech?” breakout session and joining in the networking events.

Slow Money: New Strategies for Investing in Local Food Systems

As part of the larger Slow Movement sweeping the cultures of food, travel, cities, and schools, Slow Money proponents seek investments and returns at the pace of sustainable business development. Slow Money panelist Greg Steltenpohl, former CEO of Odwalla and self-confessed “fast money sinner testifying before you,” advocated for the creation of new metaphors for economic growth. In the Slow Money movement, organic phrases replace academic terminology and new financial vehicles arise to form the “compost of the slow money economy.” Investors’ Circle chairman Woody Tasch expressed this transition as a study in contrasts between old and new ways of thinking:

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First of all, don’t worry about the business plan.

I realize that sounds like crazy advice coming from a business consultant. However, I have seen too many entrepreneurs stalled or stressed when trying to write up a business plan when the plan really is not the critical issue. Many green business ventures that would be of interest to VC firms are in the cleantech, new materials, information technology, and life science spaces. If you are an ecopreneur with an idea in areas like these, your most important task is to explain the technology or science behind your idea and whether you have, or can get, the rights to the intellectual property.

Don’t spend your valuable time wordsmithing a long document. Just be able to say:

• why your idea works
• how it is different from an existing technology or product, or what is being developed by others
• how it will change the world, e.g., by dramatically changing a market or supply chain or by creating a new market or standards for how a market operates, etc.

This is not just my humble opinion. I spoke with Khosla Ventures’ newest operating partner Ford Tamer who explained that the firm is looking for leapfrog innovation—new technologies or new business models that can increase the size of a market by five-times or can drive costs down so significantly that entire new markets become available. He says, “We’re interested in ideas that can significantly affect the earth and can build big companies… We have no problem taking the risk if the risk is worth taking—for a huge benefit to society and the ability to be a major player.”

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I realize that sounds like crazy advice coming from a business consultant. However, I have seen too many entrepreneurs stalled or stressed when trying to write up a business plan when the plan really is not the critical issue. Many green business ventures that would be of interest to VC firms are in the cleantech, new materials, information technology, and life science spaces. If you are an ecopreneur with an idea in areas like these, your most important task is to explain the technology or science behind your idea and whether you have, or can get, the rights to the intellectual property.

Don’t spend your valuable time wordsmithing a long document. Just be able to say:

• why your idea works
• how it is different from an existing technology or product, or what is being developed by others
• how it will change the world, e.g., by dramatically changing a market or supply chain or by creating a new market or standards for how a market operates, etc.

This is not just my humble opinion. I spoke with Khosla Ventures’ newest operating partner Ford Tamer who explained that the firm is looking for leapfrog innovation—new technologies or new business models that can increase the size of a market by five-times or can drive costs down so significantly that entire new markets become available. He says, “We’re interested in ideas that can significantly affect the earth and can build big companies… We have no problem taking the risk if the risk is worth taking—for a huge benefit to society and the ability to be a major player.”

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I attended a panel at UC Davis’s “Focus the Nation” program called, “Innovation: Commercializing Science In Energy & Efficiency’. UC Davis has strong programs in many science disciplines, and there is a desire among university players and local politicians to have Davis, California (and some of the greater Sacramento area) be known as a cleantech center. I was interested to hear about what is actually being done to support green entrepreneurs.

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