3rd Whale: Moving Green Behavior from Hype to Habit
With so many sources of information on sustainability and green living choices, you’d think it would be easy for you and me to live a greener lifestyle. And yet, how many times have you found yourself out there, doing errands, going out, or traveling, and you have no idea how and where to make greener choices?
3rdWhale is a bridge between talk and action, with an iPhone app that allows you to search for green businesses in proximity to you, plus submit your own finds that aren’t already on there, all listings filtered by 3rd Whale and then rated by users, ala Yelp. An Android version is on its way.
But here’s where it gets interesting: As seen first in Mother Nature Network 3rd Whale are joining forces with Creative Citizen, a hub for crowdsourced, specifically measurable sustainable choices. Each is broken down to how much energy, waste, water, emissions you’ve saved, and in what I think will help it bridge to a broader segment of the population, money. When you have this kind of clearly tangible benefit laid out for you, and it’s on something that you carry with you, action is much for likely.
