Green Options

I’m a believer in voting with our dollars to send companies a message about what we, as consumers, want and that message is ringing through loud and clear. Consumer demand guides retail decisions - plain and simple.  With organic beauty brands popping up at what seems to be lightning fast speeds these days, its evident consumers are speaking and companies are listening.  It’s undoubtedly exciting there are more organic options popping up on the scene at a steady pace, but it can also be very confusing and overwhelming for consumers to distinguish a truly organic brand from one that isn’t when labels and price points can be similar.

It’s all about ingredients.  But how can we decide when we can’t locate the ingredients and when we finally do, are they really organic? 

The girls spoke and Victoria’s Secret listened! Who among us hasn’t lusted after some of the sexy underpinnings I regularly drool over at Victoria’s Secret? Well now there’s another collection for you to covet, and holy moly, wait for it… it’s both organic & vegan!! PINK BODY is a unique and bold new move for this conventional retailer and they get a big gold star for paying attention to [...]

I simply love this new recycled and reversible swimsuit out now by Victoria’s Secret. I’m really impressed with how the company is shaping up and evolving from their troubled past.A fresh start for them was making their catalog green a couple years ago (thanks to the amazing activists and the will inside the organization) thank goodness. The guest designer for this adorable green suit is Aaron Chang. Chang is a well known surf photographer turned swim wear designer. Aaron is creating sexy swimsuit lines from 100% recycled plastic soda bottles. He started off with organic cotton.Swimsuit themes are inspired by the natural world with sunsets, oceanscapes, botanicals, and animals, all of them brilliant and colorful.. They are also reversible so it is like getting two suits for the price of one. Such a smart, sweet and simple concept.