Green Options

In their ongoing efforts to achieve a more environmentally friendly image, the Coca-Cola Co. announced earlier this month that they will be launching new biobased plastic bottles for their Dasani water line later this year and vitaminwater next year. They’re calling their new packaging the “PlantBottleTM.”

The Coca-Cola Company has been served notice of a class action lawsuit filed by the Center for Science in the Public Interest (CSPI) over the deceptive and unsubstantiated claims on its VitaminWater line of beverages.

“Coke fears, probably correctly, that they’ll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar. VitaminWater is Coke’s attempt to dress up soda in a physician’s white coat. Underneath, it’s still sugar water, albeit sugar water that costs about ten bucks a gallon.” - Steve Gardner, CSPI litigation director