Making Carbon Offsets Actually Work. Affordably.

Paul Smith — Thu, 16 Oct 2008 19:57:34 +0000

Carbon offsets are a great idea, in theory. Buy an offset, which goes to renewable energy or carbon absorbing projects, and increase the health of the planet, right?

Not so clear cut, unfortunately. The path from offset purchase to impact made has been muddied by lack of transparency on how much of your money paid goes to purchasing actual offsets versus to the company you bought them from, does it actually help further already happening projects, and might it actually be going towards an offset that’s already been purchased by someone else, or is expired?

It’s this smoke and mirrors that’s both made people distrustful of these schemes, and in the process missed out on more actual impact being made. Village Green, a company that previously had declined to start an offset program for just these reasons, is now launching one of their own, tomorrow, with complete transparency and at a much more affordable price.

Green Options » vllage green

Making Carbon Offsets Actually Work. Affordably.