Given the bears in the area, my son and I had quite the adventure: he made a “bear stick” to defend ourselves on the rare chance we might encounter one. After dinner, we wandered down to Overlook Park, featuring the River Spirit sculpture, before continuing along the riverfront on yet another trail to the St. Croix National Scenic Riverway Visitors Center – spotting a bald eagle soaring overhead along the way.  Ecopreneurial enterprises filled up many of the storefronts we peaked into downtown.

Getting around town without touching a car is completely possible in St. Croix Falls, Wisconsin, rightfully earning its moniker, “the city of trails.” While some places aspire to be something they’re clearly not, nor ever have been, St. Croix Falls is a place that features what they have in abundance: their network of walking, jogging, biking and hiking trails – and nature.

In St. Croix Falls’ historic downtown area, you can park the car and spend the rest of the time on foot or bike as you discover a segment of the 1,000-mile Ice Age National Scenic Trail or the more than 10 miles of hiking trails in the Interstate State Park. Thanks to the spectacular St. Croix River, stunning coulees and “dalles” (ancient rock outcroppings), the community has emerged from its extractive history as a logging town and fur trading post to one of the premier places in the Midwest for the enjoyment of the outdoors, on foot, bike or in a kayak on the river.

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If you don’t shut that baby up, I will shut her up for you.

A couple aisles over, he made “good” on his word and slapped Ms. Mathews’ daughter 4 or 5 times, following the abuse with a smug,

See, I told you I would shut her up.

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Walmart has won approval to build a Supercenter on the edge one of the most important battlefields from the Civil War: the Wilderness Battlefield.

Wilderness was the location when Robert E. Lee and Ulysses S. Grant first met in battle, on May 4, 1864. Altogether, on both sides of the fighting, 160,000 soldiers total took part with approximately 29,000 killed or wounded. It was the beginning of the turning point of the Civil War.

Supervisors in Orange County, Virginia voted Monday night to grant a permit to the corporate giant, despite public outcry, especially from historians and Civil War buffs.

Jim Campi, of the Civil War Preservation Trust, is against it because,

What Walmart is proposing would absolutely transform the landscape. Walmart is proposing a superstore closer to a national park boundary than any previous Walmart, and this is right on the boundary of the national park.

Only one-quarter of the historic battlefield is protected, so the controversy has surrounded the question, “What is a battlefield?”

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Question: What do you get when you mix a team of extremely creative geeks with a whole lot of trash?

Answer: Terracycle.

Paul Smith wrote a series of articles about Terracyle last year.  Founded by Tom Szaky and Jon Beyer in 2001 while students at Princeton, Terra Cycle started as a way to spread the benefits of vermicomposting (that is, composting with worms) to a larger audience. Szaky and Beyer were eventually able to earn startup funds, and by 2004, Home Depot was carrying Terra Cycle Plant Food on their website.

Today the story has developed much further. The Terracyle team now visits landfills on a routine basis to collect whatever garbage they can find, for ultimate conversion into usable products. With computer bags made from billboards, pencils made from rolled newspaper and kites made from Oreo cookie wrappers, Terracycle now has regular sales appointments at major retailers like Office Max and Walmart.

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Terracycle turns trash to Gold

“Trash” has certainly been the talk of the town lately.

The Inspired Economist recently published a story about Funding Factory, a company that provides funding through recycling. Ecopreneurist has featured several stories about recycling startups. However, even with all the buzz, IBISWorld, an industry research firm tell us that recycling is expected to decline significantly in 2009 - after five years of strong growth.

“Falling prices have put the recycling industry on the scrapheap this year,” explained George Van Horn, senior analyst with IBISWorld. “It is the thirteenth biggest revenue loser in 2009, and is expected to plummet a drastic 20 percent.”

Growing at an annualized rate of 6.3 percent for the past five years to 2008, Recycling Facilities is one of the few industries in the “green sector” to observe a decline.  Metal price declines combined with lower demand for recycled material are major factors impacting sales.  A fall in revenue and profits may hasten consolidation between the larger industry players, such as Waste Management and Covanta.  Smaller operators, more labor intensive, and without integrated waste collection and disposal activities, may be forced to exit the industry all together.

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Walmart Canada removed slippers containing real fur from their inventory after receiving a complaint from The Animal Defense League of Canada. The slippers, made in China, had been labeled as faux fur. It was determined that the slippers were in fact made of rabbit fur. Walmart has a no-fur policy and immediately removed the offending item from their shelves when the mistake was brought to their attention.

This is yet another instance of the deliberate mislabeling of a Chinese-made product involving fur.

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Russ Meyer, the Chief Strategy Associate for Landor Associates tells us that brands will need to integrate their commitment to sustainability into a larger message of efficiency, effectiveness, and value.

What can we expect to see in 2009?

As consumers look to cut spending, buying “green” may be a low priority in 2009; however, achieving sustainability is a long-term trend that will continue through the next decade. According to Russ Meyer, this trend will continue and even gain momentum globally as a consequence of the economic downturn.

Concurrently, President-elect Barack Obama’s commitment to sustainable energy may finally ensure the support of the world’s largest economy—and biggest consumer of energy—in the global shift toward green.

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Literally.

There is only one thing for Walmart to do at this point in time.

Apologize.

There’s a dead man and his father had to bury him. Yes, a father buried a son so that someone could get a flat screen TV, cheap. Rather than apologize Walmart has just today taken this off their website.

Just to be sure that search engines pick this up properly, let me give you the text.

Bring a buddy!!! If you guys think you can do this alone, think again people! These shoppers are die hard and they’ll run you over like there’s no tomorrow! The more you have, the better!

This comes from Kim at Hormone Colored Days. Naturally the mom who had originally posted it come through with a thoughtful comment.

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This week from our friends at ZapRoot: The FDA needs to have their heads examined. We respond to the numerous Chinese comments. Explore the world through Google Earth’s Environment section.

This week’s show links:

Eco Child’s Play - CA Fails to Pass Chemical Ban in Baby Products
Eat Drink Better - FDA Allows Producers to Irradiate Spinach & Lettuce
BPA Opinions
Corn Syrup All Natural
Google Earth Environment

The largest retailer on earth finds itself the subject of Environmental Leader’s latest study on green marketing. Despite Wal-Mart’s massive green marketing campaign over the last year, consumers still don’t consider the retailer a sustainable company, explaining:

Brands that have spent significant marketing dollars communicating green initiatives such as Wal-Mart and GE are not connecting.

Environmental Leader’s report focuses specifically on the effectiveness of green marketing campaigns, but it implies a much larger truth: consumers aren’t buying Wal-Mart’s greenwashing. The chart above (click here for a larger version) explains that in the minds of socially-conscious shoppers, social responsibility goes far beyond Wal-Mart’s current definition. Employee treatment, community connection and supply chain practices are equally important as environmental issues. But Wal-Mart has a track record of trouble in each of these categories, leading conscientious consumers to rightfully distrust the company’s green overtures.

Wal-Mart’s habit of making cosmetic changes instead of systematic improvements to its business practices aren’t fooling any shoppers. If Wal-Mart wants its green message to stick, it needs to address its sustainability problems from the ground up. Corporate transparency, employee friendliness, and fair, sustainable product sourcing aren’t just footnotes to an advertising campaign - they’re necessary parts of the modern responsible corporation. Wal-Mart would be better served to use the millions it currently spends on marketing to make holistic changes to its business model.

Green Marketing Campaigns Don’t Always Stick [Marketing Vox]

But an article in today’s Northwest Arkansas Morning News shows that the company’s suppliers just aren’t responding the way the company had hoped. Pressure on suppliers was a major aspect - one of pray few tangible plans from the company - to reduce its carbon footprint. Today’s Morning News article reveals that fewer than half of Wal-Mart’s supplier companies have met demands for packaging improvements, and it doesn’t seem like they’ll be reaching Wal-Mart’s goals any time soon.

What will Wal-Mart do to remedy the situation? Cut out over half its suppliers? We think not. Perhaps Wal-Mart should make some changes to its own business model, before it starts demanding changes from its suppliers.

Suppliers struggle with scorecard [Northwest Arkansas Morning News]

A panel held at UCLA this month, dedicated to sustainability in business, put this issue in the spotlight and revealed some useful information for companies looking to reduce their footprints. A few key points:

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Most of their offerings are of the Doritos n’ gummi worms variety. You know, food that isn’t labeled with real words. It made me think of the changing landscape of discount organics and what it means for consumers.

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It’s the first time anyone from Wal-Mart has admitted so candidly that the company has no foreseeable plans to implement the changes it has promised. The company has failed to provide tangible benchmarks up until now (its 2007 sustainability report was unsubstantial) and Scott’s statements today imply the company has no intention of providing quantifiable results in the years to come.

In addition, Scott’s comments in this Wall Street Journal video lay bare the fact that Wal-Mart’s motivations lie with profitability, not environmentalism. While money is indeed a great motivator, the company’s dedication to eco-efforts is fickle at best. The company simply doesn’t have the stamina to achieve the long-term goals its set forth. Zero waste and 100% renewable energy are a looong ways off for this company.

Read more about his comments here.

Polo Bluemotion

However, the question seems to be, is it possible to consume our way to a greener planet? Is buying more things the solution to the current and impending resource shortages? The newly released Smart Seed, an engineered grass seed that purports to require less watering, via much more efficient root systems, would seem to be of this camp. Yet is the answer a greener lawn, or to not have a lawn at all? Will it take drastic change in the way we (we being the developed world, and those emulating us) go about living our lives? Doing business? Raising our families?

Or is there a middle ground between gluttony and martyr-like abstaining from participation in modern consumer culture in order to “save the planet?”

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Photo courtesy of Rolf van Melis.

This new move is a mixed blessing and hits upon one of the main points of contention within the Fair Trade movement. Fair Trade has moved into mainstream and is appearing everywhere from McDonalds to Dunkin’ Donuts to Wal-Mart. Any and all exposure of Fair Trade and it’s ideals to consumers is beneficial. And a larger market translates to more sales for producers and their communities.

However, as Fair Trade is embraced by large corporations with questionable ethics, so too is the potential to for exploitation and weakening of Fair Trade. Similar to companies that "greenwash," to bolster their environmental credit, there are companies which seek to cash in on the feel-good PR Fair Trade offers, without making a true commitment to the ideals and meaning of the movement. One such gap between company marketing and ethical behavior occurred when Nestle released its Fair Trade coffee in 2005. Nestle has been at the center of ethical controversy for over twenty years, with boycotts for their "aggressive and irresponsible promotion of infant formula," and for contributing to child abuse and torture within the cocoa industry, including large distribution from the Cote d’Ivoire. There was much critism of Nestle’s Fair Trade coffee and following it’s release, they were reported to the UK Advertising Standards Authority for a misleading and dishonest advertisement.

"Nestlé’s advertisement and website for its Fairtrade product imply it will have a significant impact on farmers in El Salvador and that the company’s activities in the coffee industry are ethical. The truth is only about 200 farmers in El Salvador supply coffee for Partners’ Blend and over 3 million farmers globally who are dependent on Nestlé remain outside the Fairtrade system. Nestlé is held partly responsible for forcing down prices paid to suppliers, driving many into poverty, while its own profits have soared. Recently I interviewed a researcher from Colombia who told me 150,000 coffee farming families have lost their livelihoods due to Nestlé policies.”

There is also confusion relating to the different Fair Trade labels and what they mean, and, unfortunately, companies are happy to prey upon this confusion. The Fair Trade Certified Mark means that particular product was certified. In most food products, this means it is certified at the beginning point such as farming and harvesting, but not always beyond this point. This creates opportunity for corruption at subsequent points along the way, such as with the problems with Fair Trade bananas and the exploitation of banana ripeners. Such inconsistencies occur when a company wishes to use Fair Trade, rather than commit to it.

Then what is the solution? Should Fair Trade be confined to its current size and guarded from the large corporate giants? I don’t believe this is the solution. I believe the growth of Fair Trade, when true and committed, should be an important goal. Fair Trade is not a premium brand label, but a different approach to our entire concept of trade. The Fair Trade movement is based upon a fair and just interaction between the consumer and the producer. If the vessel for this interaction is corrupted or dishonest, then it is upon our shoulders as consumers to correct or discard the vessel for one that is more trustworthy. The fact that Fair Trade is entering large corporate retailers is not necessarily a reflection of their goodwill, and it is important to remember this. The mainstreaming of Fair Trade is, however, a reflection of our growing desire to consume ethically and responsibly and it is upon this foundation that we should build the movement and hold all participants accountable. So it is with skeptical optimism that I welcome this Fair Trade expansion, and a hope that the company will commit to the true Fair Trade and an acceptance of responsibility to ensure they do.