Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

Read more of this story »

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

Read more of this story »

Organic waste accounts for only 2% of the materials in “pre-owned” disposable diapers.  What happens to the other 98%?  It will be dried, sterilized, and separated into reusable paper pulp and plastic.  The end use of those materials has not yet been announced but based on Knowaste’s past experience, roof tiles, shoe insoles, wallpaper, plastic “wood,” and industrial thickeners are likely candidates.

Read more of this story »

The edible barrels replace oil drums, which cost approximately $6 per barrel to clean for re-use as feed containers in addition to the cost of the barrel.  Sun’s elegant waste reduction solution relieves farmers of this expense while practically eliminating the risk of oil-contaminated feed from poorly cleaned barrels.  It also eliminates waste or water pollution associated with the cleaning process, and it eliminates the cost (and carbon footprint) of returning used barrels for re-use.

Read more of this story »

Bokashi is a centuries-old Japanese method of recycling household food waste into all-natural compost.  By employing a special culture of yeast and other microorganisms, bokashi is a compact, odorless process that takes only days instead of weeks or months. Now the Bokashicycle company is breaking the process out of the kitchen and into a commercial-scale food waste recycling operation, in partnership with New Earth Farm in Hillsboro, Oregon.

New Earth Farm takes in food scraps from Bon Appetit cafeterias on the nearby Intel Hawthorn Farm campus, which provides a significant waste disposal savings compared to disposing the scraps in landfills.  Waste reduction is one goal, and in an even more sustainable twist the composted soil is used to grow crops for Abundant Harvest, a local consumer-supported agriculture (CSA) store.

Read more of this story »

Some of the landfill gas at McCarty Road Landfill in Texas was captured for sale to a local utility, but the rest was just getting flared. Now, though, Ameresco Services captures that excess and sends it four miles through an underground pipeline to Anheuser-Busch brewery to meet their goal of getting 15 percent of their needs by 2010 promised a few years ago.

How much business is there to be made in capturing and using waste energy? Well, the company that developed the energy recycling waste-to-power system that helps fuel the biopower plant at the brewery has got to be one of the few companies in this economy to enjoy 47% growth over the last 5 years!

Read more of this story »

A team of researchers at MIT are engineering a strain of bacteria, which is similar to the type that causes tuberculosis, to produce biofuel.

The researchers say that the bacteria are useful because they are hungry for a number of sugars and toxic compounds and produce lipids that can be converted to biodiesel.

Read more of this story »

Inositol phosphate is insoluble, so it forms a precipitate on the bacteria. The E. Coli then broke down the precipitate; releasing the phosphate molecules which then attached to uranium molecules to form uranium phosphate, which can then be harvested to recover the uranium.

What they have developed is a way for one contaminant to clean up another.

Read more of this story »

Magnum D’Or Resources Inc., a rubber recycling company, now owns one of the world’s largest tire landfills in Hudson, Colorado. But they’re not going to just leave it there. Old tires are bad because they breed mosquitoes, and a tire fire will burn for months.

Read more of this story »

A new water dispensing technology created by UK designer Oliver Craig could change the way that European shoppers and commuters drink water, and it’s a technology that could help eliminate water bottle waste that’s cluttering international landfills greatly due to increased convenience.

Read more of this story »

2k Manufacturing based in Luton, England has come up with a process that can take any type of plastic - clean, dirty, or defected - and remake it into what they’re calling ‘EcoSheets’.  These EcoSheets are a composite material made to have the same mechanical properties as plywood.  They are the end result of a process called powder impression molding, which takes all forms of plastic and makes it into a fine powder.  The powder is then sandwiched in between two polymer films and is heat treated to form a viable substitute for plywood, a ubiquitous building material.

Read more of this story »

We live in an era where compute capability is ubiquitous, whether it be on a smart phone or mobile computer, and where “the cloud” can be accessed from anywhere.

In parallel, the ever-improving energy and carbon-efficiency of computers creates new opportunities to trade off atoms for bits, also known as de-materialization, and to substitute carbon-intensive activities, such as transportation, with tele-presence.

Here in Intel’s Eco-Technology group, we’re trying to learn precisely where these trade-offs exist, and under what conditions society can achieve net-positive outcomes, by harnessing technology in more environmentally beneficial ways. To that end, together with Microsoft’s sustainability group, we asked Dr. Jonathan Koomey, visiting professor at Yale’s School of Forestry and Environmental Studies and an expert in energy conservation technology, economics, policy and global climate change, to undertake a study of the environmental tradeoffs, between purchasing music in the traditional fashion (on CD from an online or brick and mortar store), versus purchasing and downloading the digital files.

Read more of this story »

The U.S position on Climate Change is overshadowing all other discussions in the lead up to Copenhagen, even at a conference I recently attended in Melbourne Australia - the 5th Australia-New Zealand Climate Change & Business Conference, August 24-26th. The Australian position requires global consensus for a greenhouse gas emissions target by 25% with a successful Post 2012 Agreement in place, but only 5% if that is not concluded. It all depends on what the U.S does in Copenhagen according to their minister Penny Wong.

The European Union is the only group that will continue with strong commitments independent of the U.S position with a 20% reduction of greenhouse gases on 1990 levels by 2020 and 30% if a global agreement is concluded.

Read more of this story »

Editor’s Note: Carrotmob is a form of consumer activism that invites businesses to compete in order to win a mob of customers. But everyone wins, because the extra money the winner makes goes toward things like improving their energy efficiency. Usually the business who promises the largest percentage of revenue from the event wins, but this Carrotmob was done a little differently. Each contestant explained what they’d do if they won, and what they were currently doing around sustainability, and the general public voted, actually choosing the one who had already shown the greatest commitment to sustainability. Epicenter wanted to get some feedback from the public around what type of to-go containers to use.

What is the most sustainable type of take-out packaging?

Ah yes, the burning question that keeps many an environmentalist tossing and turning well into the night. On the one hand, PLA, aka “polylactic acid” comes from plants, not petroleum, so it must be good, right? But which plants does it come from? And what part of the plant? Is it waste being upcycled? Is it replacing food crops? It must be good, right, it’s not petroleum!?

Epicenter Café, being a very conscientious Carrotmob winner, wants to be sure they make the right choice. They also want your input, sage readers. So I present to you the options, because even the Green Café Network does not take an official stance on this ever-evolving topic. There is an increasing array of options for eco to-go containers.

Read more of this story »

The U.S. Virgin Islands have a five times greater energy consumption per capita than the U.S. mainland. Oil fired generators provide the islands electricity.  But it also has a great resource for renewable energy.

Two million of us feasting tourists a year leave a lot of leftovers. So much so, actually, that the territory has faced EPA fines for excess solid waste and has almost run out of places to put the 146,000 tons of garbage we leave behind every year.

The Recovery Act offers $8 million for renewable projects in the Virgin Islands, which has no renewable power as yet, despite abundant solar and wind potential. But the energy potential of all those leftovers might be even greater. And here’s a company that wants to use it:

Read more of this story »

Researchers at the University of Huelva have proven that high-oleic sunflower oil has the efficiency it takes to be an environmentally-friendly base for industrial lubricant.

The study found that the biolubricant shared similar characteristics to traditional lubricants, only sunflower oil has a lower volatility and is entirely biodegradable. Using the sunflower oil as an alternative should also help reduce the cost of keeping industry clean.

Read more of this story »

The city of brotherly love is now the city of brotherly BigBellies. While it’s not the first city to adopt BigBelly Solar’s cordless trash compaction system, Philadelphia’s installment of 500 new solar trash compactors represents the most “comprehensive” program seen thus far.

BigBelly Solar, originally the Seahorse Power Company, has also found homes for its 32-lb trash compactors in cities throughout 40 different states, like Boston, Chicago, and LA, as well as 20 countries worldwide.

Despite the joy of a World Series title, the Philly sits atop a $1.4 billion, five-year budget deficit. A solar-powered waste basket wouldn’t appear to be the obvious solution to the city’s financial woes, but by replacing 700 standard receptacles with the solar compactors, dubbed “eco-stations,” the city will save a tidy $875,000 per year.

Read more of this story »

Researchers at MIT’s SENSEable City Lab have developed smart tags to be attached to individual pieces of your trash and send its location back in real time.

Where did that candy bar wrapper go after you tossed it in your trash bin?  Did that juice container with a #1 recycling symbol make it to the recycling center? As soon as we throw something away, we lose our connection to it.  We don’t stop to wonder where the trash goes - does it get burned, go to landfill, or get placed on a boat?

These questions and more will be answered by Trash Track, an information system designed to monitor the path your garbage takes when it leaves your bin.  Researchers at MIT’s SENSEable City Lab have developed smart tags to be attached to individual pieces of your trash and send its location back in real time. The mobile sensor is akin to a miniature cell phone, encased in a type of resin to ensure its durability throughout its journey.  Since cell phone technology is ubiquitous and cheap, Trash Track should be able to capture the location of trash globally.  The team is looking to expose the “removal chain” of trash.

Read more of this story »

Wales has launched one of the world’s most ambitious sustainability strategies, and aims to be “self-sustaining in renewable energy” by 2025, and waste-free by 2050.

The standard-setting targets are laid out in a new strategy called One Wales: One Planet - and immediately place the nation at the forefront of global green efforts, making it one of only three countries worldwide with a legal obligation to develop sustainably.

Commenting on the report Jonathan Porritt, Founding Director of Forum for the Future and Chair of the Sustainable Development Commission said, “Wales will set an example for the rest of the world to follow.”

Read more of this story »

Let’s say you have a clothing company that supplies Walmart.

They’ve hinted for years that they are about to demand sustainably produced merchandise.  And last week they announced it: Walmart’s new Sustainability Index.

Governments have been unable to change the world. But the planet’s shopkeeper is just so much more powerful.

Oh dear, you say. We can’t lose Walmart. Let’s answer the first question. 1. What is your carbon footprint?

Well, um…gee.

Let’s start with that one handbag we sell to Walmart: We make the handbag parts in 3 factories in 2 continents and an island. We receive the raw materials for the handbag…

1. by camel to that little handbag clasp factory outside Calcutta (5 miles X 120 days per year; camel eats 356,794 pounds of grain shipped by diesel ship 254,998 miles = carbon cost of 2 tons per year for inbound shipping costs),
2. by UPS to a factory in a business park in Seattle (2,900 miles X 340 days per year; using 57% diesel-hybrid trucks =  inbound shipping carbon cost of 34 tons per year )
3. by airfreight to a little factory on Tuvalu (whatever…you get the idea)

and then we ship the finished product 3,900,798 miles by ship powered by… (and so on…)

…to say nothing of figuring out the carbon footprint at each of the factories:

Read more of this story »