“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

Read more of this story »

My recent trip to Amsterdam taught me two things: weather is pretty much British (if you know what i mean) and water is a valuable good. I guess that explains why drinking water is so expensive and why The Netherlands are into water recycling. The picture was taken in Naarden Bussum train station, an area 50 minutes away from Amsterdam’s center. It’s pretty much self explanatory but if you want a little help with your rusty Dutch here’s a lose translation: “on this station we catch rain water and we use it to clean the station”.

The idea is simple, effective and environmental friendly. Rain water is collected from the roof, stored in a tank and pumped back to the platform for use by the cleaning service. How brilliant is that?