By mcmilker •
November 24, 2008
I’ve been reading a number of articles recently about how blue is the new green. I’ve always understood it to mean that yes, we are focused on sustainability (denoted by the word “green”) but we should also be concerned because a water shortage is looming – water, of course being blue.
But John Rooks, of the Soap Group, has another take on it in his article in Environmental Standard, Sustainability is Not a Color - Sustainability is Transparent.
Some nouveau-environmentalist and entrepreneurial ad agencies are trying to re-brand (a move akin to dogs marking territory) the environmental movement as “blue.” “Blue is the new Green,” they say. One argument goes that “the earth is mostly water, the sky is mostly blue,” so Blue is the best natural color of a deeper level of business-driven environmental movement. Some even claim this shift to be one of the greatest marketing trends of the coming year.
Surely there is a need to consider using other colors besides green to brand an eco business, over 300,000 green trademarks were filed with the U.S. patent office in 2007, but do you think we’ll see a rush to blue
By Kelly Dunleavy •
November 11, 2008
The ex-wife of Sir Paul McCartney, Heather Mills, continues to fight with local authorities over a pool she built without permission.
In a time of water shortage for many parts of the world, the 40 ft x 22 ft pool — built on top of a former vegetable garden — is stirring up controversy in Mills’ English country home.
By Becky Striepe •
November 10, 2008
[Image credit: Brian Hursey at Flickr under a Creative Commons license]
Something amazing happened here in Atlanta on Friday night: it rained. I’m not sure I can remember the last time that happened - maybe late last month? The winter months are some of the driest here in northern Georgia, and our drought situation may not be getting much news coverage, but it’s far from over.
By Tom Schueneman •
October 14, 2008
As it warms, our world is running out of fresh water - fast. Lakes, aquifers and rivers are disappearing, but we consume more water than ever. What will this mean for North America?
Their science is impressive, but their timing is dead on. It doesn’t quite seem fair that California has been blessed with the perfect growing climate for some of the world’s best agriculture (and of course, wine) but saddled with a water shortage.
To help the Napa winemakers and wineries worldwide oversee their crop irrigation and management, Sebastian Payen and Thibaut Scholasch, of Fruition Sciences have turned the science of hydration [...]
Big news for the wind industry, big implications for water.
First, the Department of Energy released a report that confirmed what the wind industry has already claimed: wind could power 20% of the United State’s energy needs by 2030. Even with growing energy demands, our ample wind resources could meet one-fifth of our needs with continued growth and innovation. Other nations, especially Denmark, are already deriving significant fractions of their energy from wind, sometimes with impressive results. The truth is, wind energy is booming even as the specter of the expiring Production Tax Credit moves to the House of Representatives for a vote.
Another large announcement this week came from ex-oilman T. Boone Pickens, who proved (once again) that every thing’s bigger in Texas.
He just ordered $2 billion worth of wind turbines from GE to build the world’s largest wind farm.
By Max Lindberg •
January 23, 2008
We’ve all read about the drought in America’s Southeast, and if it doesn’t let up very quickly, some nuclear power stations may have to either cut back operations or shut down temporarily because of a lack of water.
An Alabama reactor had to shutdown for a brief period in the summer, and officials in the Southeast now say it is becoming a crisis.
