So you’re starting a green business. Congratulations! Now that you have a dream, a business name, and a plan, how do you go from the initial idea to making that first sale? If you’ve done your homework, you probably have a marketing plan for your business (it’s wise to make it part of your business plan). One of the most important pieces of your marketing plan should be your company web site. Your web site will be the first impression many of your clients and customers have of your business, so it’s important to invest the time and money necessary to create a well-designed, informative, easy to use, and sustainable web site.
Not only does your web site offer you a chance to market your company, it’s also an opportunity to exercise your commitment to sustainability. One way to green your marketing is to make the web your primary advertising focus. Through e-mail newsletters, online ads, and promoting your domain name on all company correspondence, you can drive traffic to your web site and cover a lot of marketing ground without having to waste paper. Focusing your advertising efforts on the internet means less printed advertising, which means less paper waste and fewer pollutants released (the printing process and ink pigments create a lot of them).
By Olga Orda •
February 25, 2008
Warning: so, as the video and Oprah’s darling du jour and guerrilla closet warrior Peter Walsh so clearly outlines, our pack-rat habits are making us chubby. They can also be a barrier to us going green. Not surprising, did you notice that your lean and toned friends also tend to have pretty darn spotless, sustainability-forward and organized homes, while your plumper friends tend to lavish in “chaotic creative” spaces. Hmmm…
Encyclopedia of Life Web Site Many big ideas are born at the TED Conference (TED stands for Technology, Entertainment, Design). The conference brings together the world's big thinkers and doers to deliver talks on many topics. Every year, three prize winners are chosen and they each present one wish.
This year, biologist E.O. Wilson was the recipient of one of the TED prizes, and
[...]
I never thought I'd say this, but I wish I lived in Los Angeles. Not because I like big cities, celebrities, or smog, but because the Los Angeles chapter of AIGA, the professional association for design, recently held an event called CO[LA]BORATE: SEEing Green that brought together two of my favorite topics: design and sustainability.
CO[LA]BORATE: SEEing Green was held on April 19th, just in time for Earth Day. Although I wasn't
[...]
Sustainability is gaining popularity among every industry, and the graphic design community is no exception.
When I was writing my thesis on sustainable and socially-conscious graphic design just a few years ago in college, good resources on the subject were hard to come by. Now it seems that discussion sustainability in design is cropping up everywhere, and design organizations and studios are jumping on the green bandwagon. All I can say
[...]
