Green Options

It’s good to have West Coast Green back in SF. Not that San Jose didn’t play a fine host to last years bigger conference but the show lacked something last year, call it a vibe, or energy but something didn’t gel. So, this year’s scaled down but energetic and education West Coast Green found itself a new home at the Fort Mason. Maybe the ocean air and bay views added a green spark to the conference.

The economy definitely had an impact on this year’s West Coast Green with less venders but with less money that mean that people just had to get more creative with less moola such as the floating island, show gardens and even the sustainability built Jewish Sukkoth. The usual green rock stars like Eric Corey Freed and Michelle Kaufman made their presences felt with their energetic personalities.

Blogging, social news, peer-to-peer philanthropy, microblogging, social networking, wikis, video sharing, and more. These are the new agents of change.

Back in May, we penned the original 10 Ways to Change the World Through Social Media. Though most of those first 10 are still relevant, the pace of innovation and advancement on the social web means many more have emerged in the past five months that deserve attention. These are the tools and resources that individuals, corporations, and nonprofits alike can use to communicate, create, and connect on the social web…for social change.

1. Blog It Out: When the die is cast on social media and final judgments are made, blogging will reign supreme as the single greatest force in Web 2.0. Whereas social networking is broad and shallow, blogging is deep and focused. That’s the power behind Blog Action Day, which takes place this Wednesday, October 15th, 2008. It’s a day when bloggers the world over draw attention to a single issue and (hopefully) inspire action. This year’s topic is poverty. And given the current financial crisis, it would seem many bloggers have gotten a head start.

2. Twitter Green Events: In the first 10 Ways, we wrote about the Twitter greenstream, a tagging mechanism that organizes and aggregates Twitter messages (Tweets) about doing green things. What’s evolved since then is the widespread use of unique Twitter tags at events. Most recently, we covered West Coast Green by tagging our Tweets with #wcg08. This helps people at the event to find and meet up with fellow Twitter folk. It also enables those who aren’t attending the event to follow what’s going on and what’s being said in real time. There are a couple ways to do this. One is to follow through Twitter Search (formerly Summize), where you can track keywords and tags. Another is to send a Tweet as follows: “track word: [insert keyword]“. And then you’ll start receiving all Tweets with that tag or keyword directly into your feed.

No, Al Gore is not running for president this year, but the Nobel Laureate, Oscar winner and former Vice President still keeps popping up during this campaign season. Late last week, the folks at West Coast Green announced that Gore will give a keynote address at their 2008 event, joining other eco-celebs such as Sarah Susanka, David Suzuki and Hunter Lovins.

So what’s West Coast Green?  Well, when we covered it last year, the event was billed as a “residential building conference and expo.” This year, however, the program will expand to cover the wide range of issues and ideas surrounding green building and development, and the event’s being described as “…a feast of innovations and ideas — an educational smorgasbord designed to widen your vision and stimulate your mind with the latest best practices in green building.” Homebuilders, homeowners, policy wonks and ecopreneurs will all find plenty to keep them engaged.

Welcome to the first official entry of a multi-part series documenting the green business, building, marketing, branding, and festival-izing conferences that are ramping up as the summer comes to a close (including Opportrunity Green). I’ve previously provided a first-hand account from WINDPOWER 2007 and Green Festival Chicago, and missed countless others.

I recognize all the benefits of green building, but, as I’ve never owned any kind of

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