WWF and World’s Second Largest Brewer Replenish Water in South Africa
SAB Ltd, is funding water saving projects to compensate for its potential water consumption of 14 billion litres a year in South Africa. WWF (World Wildlife Fund) is facilitating the “water neutrality” process with a South African Government Project to ensure that this is not just a multinational greenwashing.
SAB Ltd is the South African subsidiary of SABMiller which is the second largest brewery in the world .
Water Neutrality
In October 2008, Dr Deon Nel, Head of the WWF Sanlam Living Waters Partnership explained
“The concept of water neutrality, based on its carbon equivalent, has been used loosely over the past years; however, until now no-one has been able to quantitatively justify these claims. We believe that our scheme is the first in the world that allows participants to truly claim to be water neutral.”
Participants will replenish water supplies, by investing in projects that quantitatively supplement water supplies equal to their water usage.
