By Olga Orda •
August 12, 2008
You run an sustainable organization, receive referrals from the Internet and want a brand that’s memorable. You also want to automate your web traffic.
Enter the green widget - a ‘brand confirming’ tool you can’t overlook. If you have a brand, says Stefan Juhl, a widget will only confirm (or make others more aware of) your brand values. So, what is a widget anyway? Erick Schonfeld explains and Max Gladwell defines the role of a widget as one of the many tools a social (change) media practitioner can employ.
By Olga Orda •
June 15, 2008
A www.greenprinteronline.com dispatch
For all those days when you believe your green values aren’t aligned with your workplace but you can’t - or don’t want to - make the eco-entrepreneur step, here are some immediate action steps to try out at the office this Monday.
Remember: while many green teams start from humble beginnings, they can grow exponentially - pent up passion for green amongst employees can be powerful driving force.
By Olga Orda •
June 6, 2008
Image source: it all skyrocketed with Gutenberg’s printing press…
A Green Printer dispatch.
Ever wondered how much energy and thought it took to produce that shiny brochure your marketing staff handed to you this week? And no, it’s not just the brand and visual design genius we’re talking about.
Let’s face it: making a few pieces of paper look pretty takes up some pretty hefty resources and the paper and pulp industry is there [...]
