Subway follows Taco Bell, Burger King, and McDonald’s by pledging to pay one cent more per tomato in order to give workers a living wage. However, the fight now turns to the growers themselves, who have objected to the campaign and refuse to pass the money on to the workers.

”We’re hopeful that the growers will stop resisting this change and help us to get the money to the workers, rather than setting up barriers,” said Julia Perkins, a Coalition of Immokalee Workers spokesperson. “With every new company that signs on, it provides a lot of incentive for a forward-thinking grower to be willing to pass on the penny per pound.”

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