Because you know what? Getting a formula sample after you’ve given birth is like being given a Big Mac after your annual physical. Sure, it’s “food“, but it’s not the same, not as healthy.

These goodie bags contain samples from companies that make products that actually support breastfeeding. Sure, they’re companies giving breast swag to get noticed, but this is for good reason; to encourage breastfeeding while ditching the formula.

Best part about the new mom swag? The bags are green. Not only are they reusable as a breastmilk cooler, they’re made of recycled materials. Righteous. So what kind of goodies can these mamas expect?

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As you know, it’s World Breastfeeding Week and for me that means a plugged duct! Yep, that’s right, I woke up Monday feeling feverish and my left breast was throbbing and sore. I was wondering why the night before I had the chills when I woke up once to switch sides. I’d also felt the breast soreness during the night upon switching sides but I was too tired to really think on it.

It was tender to the touch and I could definitely feel a mass inside. It was also a bit swollen.  I still had the chills. I recounted my breastfeeding schedule the day before and realized Clark did not nurse as often as normal. We had a busy weekend. To make matters even worse, it HAD occurred to me that I was wearing an under wire bra. I don’t normally wear an under wire bra but it was the only clean bra I had that day. Plus, I carried Clark in the Ergo baby carrier several times over the weekend which can contribute to pressure on the milk ducts.

In any case, I did not feel well and immediately started applying natural methods to help rid the situation. This is my second go at nursing, my first go my son had thrush but we overcame it and nursed a few months short of baby number two arriving (18 mos.). I’d heard about this happening and in fact I think it might of occurred with my first. I was completely engorged and remember having to massage my breasts in the shower. Oh, the memories! I figure a little plugged duct can’t be bad, right?! Okay, maybe not. A plugged duct can be painful and annoying. I believe, in my case, I’m somewhere in between. I haven’t experienced terrible pain but I do have a “wedge” in my breast and I have to constantly massage it out. I know you’re thinking this can’t be fun…

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Just minutes away from Brad Pitt’s birthplace, Phantom-Financial has posted a life-sized park bench statue. It’s apparently inspired by last year’s cover of W magazine, and the statue is just in time for World Breastfeeding Week.

I, too, was inspired by Jolie’s nursing pic. As a lactivist, I think it’s fantastic when women like this show that natural human processes are even done by hot starlet MILFs.

And though the statue is “not endorsed by any celebrity”, WTF is up with the naked breastfeeder? And–gasp!–in public?!

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But what about a fraudulent “breastfeeding support kit” from a formula company? Wow! Ain’t nothing like finding this crap offer during World Breastfeeding Week!

Today’s specimen: Enfamil. It’s offering “support” in the form of formula samples, among other things:

A sample of the NEW Enfamil® PREMIUM™ with Triple Health Guard™, our closest formula to breast milk, should you choose to supplement.

The “closest formula to breastmilk,” you say? You mean it comes out warm in human skin and chock full of immune system boosters that can’t be replicated in a factory? Gee whiz! New mothers struggling to breastfeed: Sign up now! Wait–no. Here are the considerable problems with this:

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How ’bout plastered on walls around the world, every day of the year?

That’s what the 2010 Rugby Breastfeeding Calendar is shooting for. It’s a calender produced by the UK’s Rugby Breastfeeding Cafe, where women play a full-contact sport while nursing. Oh wait–no. (It’s located in Rugby!)

From the Telegraph:

One photograph shows a half-naked couple embracing with their newborn baby at the breast.

Another features a pregnant woman breastfeeding her four-year-old daughter after a bath.

And one shows a pretty brunette in a revealing bra putting on make-up while breastfeeding her son.

These tasteful, beautiful shots are used to show it’s absolutely hip and “sexy” to breastfeed, while raising money for the Cafe. And it all started with a tiny little £100 donation.

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Andrea K:  “I nursed my son for 18 months. My daughter is nearly 23 months and shows no signs of stopping!”

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The McDonald’s has since apologized to the mother, but sadly, this situation is too often repeated, not only in restaurants, malls, and other public places, but on the internet as well — most recently with a mom’s breastfeeding pictures being banned from Facebook.

As evidenced by numerous comments on a YouTube Breastfeeding montage created by the League of Maternal Justice (in protest of the Facebook Photo bannings), people still compare public breastfeeding to public urination and masturbation, and insist that it’s inappropriate for women to expose themselves in order to feed their children.

With a long list of arguments that most breastfeeding mothers and breastfeeding supporters could list, there are still many people in society who are aware and may appreciate the benefits of breastfeeding, when it comes to doing it in public, it’s still amazing how many people in this country specifically are uncomfortable.

It’s apparent that World Breastfeeding Week, along with organizations such as the La Leche League and Breastfeeding is Normal, are essential in the fight to bring the much needed awareness of breastfeeding, most specifically breastfeeding in public, to folks who may not understand that we can’t always just go somewhere and hide when we need to feed our children.

Of course, I can’t help but point out the irony of a woman being asked to leave McDonald’s, a restaurant that is attempting to promote family friendly eating with their new “healthy” menu. Apparently apples and caramel (mmm, healthy!) and juice boxes are cool.

But breastmilk? Not on their list.

World Breastfeeding Week starts on August 1st, and runs through August 7th. The theme of this year is “Mother Support- Going for the Gold.”
Supporting a mother who is breastfeeding is so important. There are so many other demands that a new mother faces when nursing, having support can be invaluable to the mother and new baby to establish breastfeeding.

But did you know that nursing a baby past six months and has many health benefits for the baby and the mother? Sadly it seems that once a baby is nursed passed six months and beyond, support often turns to opposition?

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Image: UNICEF