The Brainchild Group: Problem solving + timing in marketing
A special guest post by Aaron Schoenberger for Green Printer’s ‘Design Goes Green’ series.
A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with soy ink, will make one’s marketing materials green. In essence, it’s not only the printing that makes a company green, but also the research and time spent identifying target markets, concocting copy that’s both precise and somewhat vague at the same time, limiting the want to send promotional material to everyone on the planet, and a host of other factors that, if not done properly, will result in a slap on the wrist from good ole’ Mother Earth.
