Green Options

Russian environmental groups have today launched a legal challenge against a consortium led by U.S. oil and gas giant Exxon, for threatening critically endangered whales in the far east of the country.

Last year, Russian authorities gave Exxon the green light to build a pipeline across a lagoon on Sakhalin Island that is a crucial feeding ground for the world’s last surviving colony of Western Gray Whales.

For me, sunshine is so important, it makes me smile. Just think, if we could harness sunlight indoors, not only would we cut back on energy bills by twenty percent, we will also be able to nourish ourselves with indoor gardens, that heal. Here are futuristic indoor sunlight options (some visionary research projects) that may become more widely available with time (going counter-clockwise)~

This is a guest post by Raz Godelnik of Eco-Libris.This article was originally published on Eco-Libris blog on July 16.

Forests need strong allies to win their survival battles. This week it seems they have a new powerful friend that might help. His name is Wal-Mart.

Environmental Leader reports that the world’s largest retailer has become a member of the Global Forest & Trade Network (GTFN), a WWF initiative to eliminate illegal logging and improve the management of valuable and threatened forests. By becoming a member, Wal-Mart pledges to help save endangered forests by using more wood from sustainable and certified sources.

WWF published a press release about the new member of GTFN this Monday, reporting that by joining the organization, Wal-Mart has committed to phasing out illegal and unwanted wood sources from its supply chain and increasing its proportion of wood products originating from credibly certified sources – for Wal-Mart stores and Sam’s Clubs in the United States.

Image source: http://timblair.net | Lights out for Sydney, Australia 2007

An http://greenprinteronline.com dispatch. 

Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.

Despite gripes that Earth Hour falls on the NCAA basketball regional, it’s lights out for over 23 major cities worldwide like Toronto and Bangkok.

Image source | www.jiinjoo.com

An http://greenprinteronline.com dispatch.
When asked: how “green” are you, the brains behind accounting, IT and architectural firms who, kudos to them – both the closet greens or eco-warriors who proudly bear their eco-badge on their sleeve – jump up to say that they are helping their clients drive sustainability solutions.

Even lawyers are realizing their impact on their environment. No seriously, lawyers are sharp enough to know that using all that virgin paper cannot be good to the environment.

But when it comes to driving internal sustainability initiatives? Many still respond by: “we recycle”. Period.

Big news Planetsavekateers, I’m outta here.

I’m leaving Green Options and Planetsave, though not to join Tom and John in their fight against the thetans.

I would like to say it’s to spend more time with my family, but that just makes me sound like a scandal ridden Bush official.

While I probably will get to spend more time with my family now, I’m leaving the company to work on my green home project and a few other side projects. My tenure at Green Options and Planetsave has been one of the most interesting, exciting, and invigorating times I’ve had. It ranks as one of my favorite startups (out of my current total of four) and I’m walking away with a greatly expanded network of friends and contacts, a ton of great experience in green publishing, and an awesome project to jump to.

What would have been called “The GO Home Project” is coming with me. I am buying the entire project from Green Options and taking it independent. I’m still working on a name for it (send it on if you have a good one) and will be building a site for it once that’s nailed down, but we’ll be starting up right away on sheagunther.org.

The short of it is is that me and my family are moving into two tipis to live for a year before building the coolest greenest house on the planet. We have 52 acres in North Yarmouth, Maine; the leading green architect in the state; a partnership with Smart HomeOwner Magazine, and a whole lot of great energy pushing it forward. Both me and my wife Heather will be blogging about living in the tipis and I will be set up in a smaller third tipi as my office. I’m sure I’ll have many a five minute snowshoe commutes to work this winter. We’re going to do our best to create a guide and recorded history of our life and work so as to inspire others to do choose the same green building path.

It’s been a great past year building Green Options and past few months working on the new Planetsave, but I’m super excited about all the fun stuff I’ll be able to take on now that my time is freed up from GO/PS work.

Here’s a few places you’ll be able to follow along on my adventures…

- SheaGunther.org - This is my home site, where I started blogging before I knew what blogging was (back in 2001) and current home of Musings of an Eco-Entrepreneur, the most kickass in-stasis eco-entrepreneur blog on the web. It’s been dormant since we launched Green Options but I’ll be doing a relaunch with a new theme in the next week or two. We’ll be blogging about living in the tipis and I’ll have a separate page for my links/musings drops . If you grew to like my blogs here on Planetsave, you’ll want to head over there.

- Treehugger- Graham Hill was kind enough to set up me up with a writing spot at Treehugger. I have to work out the exact details with their uber editor Michael but I couldn’t be more excited. I’ve been a huge fan of Treehugger since back in the day (back in the day in the green blogosphere means two+ years ago) and have always wanted to write there. They have such a great group of editors, writers, and an amazing reach- about 25X more daily readers than what Green Options is pulling these days.

- Yet to be named website for the Green Home Project. We’ will be documenting the crap out of our experience building the coolest greenest house on the planet on our yet to be named website. Sheagunther.org is a good place to go to keep up while I figure out what this new thing will be called.

- Stumblegods.com- It’s not really officially launched yet, but my buddy Michael (editor and founder of Groovy Green, founder and publisher of Ecorazzi, chief editor guy at Ecotality Life) and I will be sharing our insights about the power of StumbleUpon at our new site Stumble Gods. Our thumbs move masses baby.

- Ecotality Life- I’ve been working as a consultant with the awesome and talented Brooke Lowry over at Ecotality on the relaunch of their blog. We’ll be getting Ecotality Life up in the next week, in the meantime check out the current site. Ecotality Life will be relaunched with a focus on green gadgets and green business and investing and should be a good read.

- Email: sheagunther@gmail.com, Skype: shea_gunther

It’s been rad, I’ll miss a lot of the people at Green Options and Planetsave. I’ve gotta give it up to my main man Jan, the founder of Planetsave (he sold it to Green Options this Spring and works on both GO and PS stuff) and pimp dad advertising sales guru man. HIC! He’ll be assisted by the talented Noelle d’Estries (Michael’s sister) who will bring her savvy news sense (have you seen the Green Report, that’s all her) and keen wit to the table trying to fill the void that my voluminous ego will leave behind.

Keep up the good fight. Keep on saving the world.

The WWF is a year or two behind on the “Second Life is cool” curve and have built Conservation Island. My favorite snarkblog Valleywag has been crowing about the virtual wasteland that Second Life is for RL (real life) marketers for years and others are starting to pick it up.

For those not in the know, Second Life is a virtual world that gives its residents incredible freedom, but at the cost of a clunky user interface and high learning curve. It took me about 5 hours of in world time to ‘get’ how cool Second Life was when I start playing a few years ago and it held my attention for a few months, but then I got bored with the lack of real community, slow loads, and lack of anything really fun to do.

So now the World Wildlife Fund has wasted a bunch of cash building Conservation Island, where you can chat with a virtual panda or elephant about how important it is to save the world.

What a big fat waste of money.