By Govind Singh •
April 27, 2008
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A year after having first noticed the green ‘cyber’wave, months after informing the world about Global Internet giants going green and weeks after being appointed as the new Moderator of the Delhi Freecycle Network(TM) group, the green ‘cyber’wave just got stronger. And Yahoo! has taken the lead. Starting Earth Day, it is not just spreading the message, “Free is good - Give stuff, get stuff. Do good for the environment” through its green pages, but is also working to achieve the same.
What does it take to encourage, empower, or help an office go green?
How about a touch-screen kiosk with real-time energy usage and tools to see your individual impact? Yahoo! has unveiled the Green Screen where employees can play with data to see how much energy they could save with simple changes around the office. If successful, Yahoo! hopes to spread this power(ful) tool from the cafeteria of their Sunnyvale headquarters to their other campuses so employees can discover how easy habits, like turning off that monitor, can make a big difference.
By Mark Seall •
February 13, 2008
Just how green is the Internet? Going virtual has the potential to save significant amounts of energy, with a recent study predicting that Internet services could reduce carbon emissions by staggering 1 billion tons.
But look beyond the green hype, and the web has a dark secret - at the other end of your Internet cable, humming away, and hidden from sight, are thousands of energy hungry datacenters, running 24/7 and estimated to be using energy equivalent to all of the color televisions in the US. Worldwide datacenter energy usage has doubled since 2001 and is set to double again by 2011.
Google is today’s biggest datacenter operator, having more than twice the server capacity of any other firm in the world, but this could be set to change. The proposed merger of Microsoft and Yahoo would create a rival Internet giant with similarly huge capacity, creating new competition at many different levels.
By Gavin Hudson •
September 11, 2007
Can your search engine offset your carbon footprint? How about funding breast cancer research, environmental conservation, or pubic schools? Calling all web surfers: don’t miss these easy opportunities for everyday activism.
How it works
In 2006, an estimated $24.4 billion was spent on Internet advertising. (CBS, ZenithMedia) Some of this advertising money is spent placing ads on Internet search engines like Google and Yahoo. Each time we search the web, we see ads that fund
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By Max Lindberg •
July 20, 2007
The small (25,000 pop) South-Central Nebraska city of Hastings, recently captured the title of "America’s Greenest City". Hastings was one of more than 300 communities across the country competing in Yahoo’s "Be A Better Planet", Greenest Cities in America" challenge.
The city received a grand prize of $250,000, and Mayor Matt Rossen told me the community is now planning how to best
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By Dr. Lisa Moore, Environmental Defense scientist. (Cross posted from Climate411.org.)
Photo: Green OptionsLast week, Yahoo! launched a new site that can calculate how much your carbon dioxide (CO2) emissions go down when you try their energy saving tips. It's fun to use, and I especially appreciate the snazzy interactive features because I know how hard people worked to build it. My colleagues and I provided the Yahoo! design team
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Photo: Green OptionsBeneath the electronic lights and rolling LED displays in New York City's Times Square, Yahoo! announced their "Greenest City in America" Challenge today.
The concept behind the challenge is to get individuals to make a difference by taking small actions in their every day lives. Yahoo! co-founder David Filo said he wanted to tap into the half a billion Yahoo! users to encourage greener lifestyles.
Philip's post today reminds that the IT industry in general is pretty energy-intensive. Today, one of that industry's major players is taking another step forward to reduce the environmental impact of one of its major assets: it's users. Yahoo! Green is a new site by the internet giant that provides users with a range of tools that help them lower their personal carbon emissions.
Meg Garlinghouse, director of
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By Amy Stodghill •
March 3, 2007
Yahoo! is jumping in on the 'create-your-own' commercial craze with a contest called "Big Shot in Cannes."
They're calling on all ad agencies to create an original 30-second spot with a green, or environmentally friendly focus. The point of the contest is to familiarize the agency teams with the user-generated content idea for advertising. Brands like Doritos (aired during the Super Bowl) and Dove (aired during the Oscars) have already experimented with the
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