By Lucille Chi •
June 22, 2009
In the Spring on Ecolocalizer we featured the start of the Yahoo! Green “Make it Green” Competition. Now with only one week left, the possibilities for new entries are endless. If you have a brilliant eco-creative idea, and want to see it manufactured for real, then enter now. Yahoo! Green explains:
“the best ideas will be made into real products and stocked on real shelves. The innovator will get a share of the sales for 20 years, plus $2,500 and possibly an appearance on PBS’s Everyday Edisons. It’s a great way to turn an idea into reality. For this last week, we’re waiving the submission fee. We’ve had more than 110 ideas submitted and 10,000 votes from the community.”
So what is most popular idea so far? Well,
By mcmilker •
June 29, 2008
Green entrepreneurs, like any business man or woman, are constantly seeking the best way to attract new customers. In the eco friendly arena, these customers come in a variety of rapidly changing consumer profiles. As I wrote about in my post, How to Reach Green Consumers - Using Psychographics To Define Your Target Market, green consumers range from the super committed LOHAS who are very progressive on environment and society, to the Drifters who not too concerned about environment, figuring we’ve got time to fix environmental problems.
Trying to reach these varied consumer groups can be challenging. Advice is always welcome.
So some interesting information from Yahoo Green, a website launched last year by the venerable internet giant, sheds some light on the best way to do that. Yahoo managers have been tracking click-throughs, purchases and eyeballs on their new site. Incremental changes in the sight have revealed nuances not considered before and at the recent Sustainable Brands Conference,Erin Carlson, director of Yahoo’s social responsibility department, went over a few.
By Pem Charnley •
December 16, 2007
Last month was a busy time for the voluntary carbon standard (VCS). Admittedly, it’s not a phrase that rolls smoothly off the tongue.
Like corporate social responsibility (CSR), you find yourself semi-exhausted before the next sentence.
You sense inherent good in each of these phrases – sure – but just want them to make sense in a realer world.
And so to the VCS.
Voluntary carbon offsetting is big business. In 2006, there was a huge surge in this market resulting in a 200% growth.
Big brands were, and are, getting into carbon offsetting in a big way. Google, Nike, Coca Cola, Yahoo! – all are now part of this market.
I don’t think it at all beneficial at this stage to analyse their reasons for announcing green credentials. Whether it really is genuine CSR or in each case a PR exercise is redundant. Don’t muddy the waters. They’re doing it.
So, yes, multinationals are offsetting their carbon within the voluntary sector. Good.
But what’s drawing them to the market? Two reasons.
By Max Lindberg •
July 20, 2007
The small (25,000 pop) South-Central Nebraska city of Hastings, recently captured the title of "America’s Greenest City". Hastings was one of more than 300 communities across the country competing in Yahoo’s "Be A Better Planet", Greenest Cities in America" challenge.
The city received a grand prize of $250,000, and Mayor Matt Rossen told me the community is now planning how to best
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By Dr. Lisa Moore, Environmental Defense scientist. (Cross posted from Climate411.org.)
Photo: Green OptionsLast week, Yahoo! launched a new site that can calculate how much your carbon dioxide (CO2) emissions go down when you try their energy saving tips. It's fun to use, and I especially appreciate the snazzy interactive features because I know how hard people worked to build it. My colleagues and I provided the Yahoo! design team
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