Green Options

The small (25,000 pop) South-Central Nebraska city of Hastings, recently captured the title of "America’s Greenest City". Hastings was one of more than 300 communities across the country competing in Yahoo’s "Be A Better Planet", Greenest Cities in America" challenge.

The city received a grand prize of $250,000, and Mayor Matt Rossen told me the community is now planning how to best

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By Dr. Lisa Moore, Environmental Defense scientist. (Cross posted from Climate411.org.)

Photo: Green OptionsLast week, Yahoo! launched a new site that can calculate how much your carbon dioxide (CO₂) emissions go down when you try their energy saving tips. It's fun to use, and I especially appreciate the snazzy interactive features because I know how hard people worked to build it. My colleagues and I provided the Yahoo! design team

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Photo: Green OptionsBeneath the electronic lights and rolling LED displays in New York City's Times Square, Yahoo! announced their "Greenest City in America" Challenge today.

The concept behind the challenge is to get individuals to make a difference by taking small actions in their every day lives. Yahoo! co-founder David Filo said he wanted to tap into the half a billion Yahoo! users to encourage greener lifestyles.

Philip's post today reminds that the IT industry in general is pretty energy-intensive. Today, one of that industry's major players is taking another step forward to reduce the environmental impact of one of its major assets: it's users. Yahoo! Green is a new site by the internet giant that provides users with a range of tools that help them lower their personal carbon emissions.

Meg Garlinghouse, director of

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Yahoo! is jumping in on the 'create-your-own' commercial craze with a contest called "Big Shot in Cannes."

They're calling on all ad agencies to create an original 30-second spot with a green, or environmentally friendly focus. The point of the contest is to familiarize the agency teams with the user-generated content idea for advertising. Brands like Doritos (aired during the Super Bowl) and Dove (aired during the Oscars) have already experimented with the

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